" made in China" The chain of global industry that it's time only one " Hands " ,The chain of global industry that it's time even more one " The brain " . And turn from hand into a brain, there is an important link in the middle, is " heart " .
About " made in China " ,Topic this see, interpreted as, can tell very dark just, in a very large range. To every one being pieces of challenge. But such a topic. But mentioned by a trade personage of China who does not take any advantage, regard this as the direction for it of the undertaking in the future.
As to some " In all seriousness " Enterprise evangelist,at the moment guilts think it go through undoubtedly pieces of " getting more interesting very " Interview target. As a professional manager, the guilt is thought of and gone through from Kodak to the field of public relations, and then reach the tire manager of firm platinum, its successful one " Step the circle " Experience of management already quilt " While enclosing" Extensive cognition.
Meanwhile, the guilt is thought of and gone through as the reputable player, has already exposed in every large media too. No matter the photographer of the " national political geography " magazine, or have personality analyst's identity of the international authentication qualification, let his distinction glamour be out of the common, passionate. And he and independent record company cooperated in introducing the our country first environmental protection record in 13 months last year; Insert painter's porridge porridge and paint the environmental protection bag with the network together; Publish <<50>>, one book recommend overall travel attack strategy; Hold serial traveling exploring In eyes of young people those, guilt think firm platinum tire to go through leadership, make cordiality and fashion.
The new year arrive, this commercial player's latest masterpiece is at present --It is a black stiff tire in our impression, one set of previous excellent beautiful overcoats in riotous profusion, and resolve to make an international brand to become " made in China " International brand.
Press close to consumers
Think calendar seem, marketing whether one can move consumer intelligence of soul in guilt. Have thought of the calendar and is engaged in marketing for many years and known this well in guilt. " made in China " in his ideal The chain of global industry that it's time only one " Hands " ,The chain of global industry that it's time even more one " The brain " . And turn from hand into a brain, there is an important link in the middle, is " heart " .
Press close to consumer's only way, it is the linking of heart and heart, the communication of heart and heart.
" Wahaha " It is the guilt that thinks and goes through a successful case mentioned frequently, because of " Wahaha " Begin to take the demand of consuming groups into consideration from the brand name, it is said these three words stem from the folk song of Xinjiang, vowel " a " because of three words Child apt sound that take place initially, easy to imitate, harmonious sounds harmonious, so adult can suitable for reading in child; In product development, it finds out the huge consumer's common heart to form --The child does not like having a meal, has typed " drink Wahaha, it is fragrant that have a meal " Advertisement,products win an immediate success,become much more popular the whole country.
Think of the calendar and say frankly, before entering firm platinum, oneself is like most consumers in guilt, do not have any concept to the tire. Think of the calendar to seem in the guilt, it is only a concept in a family property to replace. To consumer, hope, buy the appropriate products with price that suit in appropriate occasion only. The advantage replaced is that we do the thing that should be done in the city that should enter. The road conditions of the north, south, east and west of China are different, each person has one's own demands, one of the missions of the firm platinum is to want to let consumers know, other things are chosen besides fetus of former factory. For example someone like, step on the gas, first wife fetus belong to most the ABC of grade, perhaps it suit the need. And the function of replacing the fetus is here, give them more choices.
Science and technology is researched and developed Changeable marketing
"Be familiar with the road conditions of China, should meet China's special culture and national conditions too. " It shows, for this reason, it is strategic that firm platinum has been adopted from researching and developing to managing the omni-directional localization that the guilt thinks of the calendar. As entering the global tire enterprises of China at the latest, firm platinum not merely founds the factory in China, raise the price, invest against the tendency when financial crisis begins in the whole world, establish the Asian-Pacific technique center in China, this is the third research and development centre besides North America and European research and development centre of firm platinum. The Asian-Pacific technique center of firm platinum in Shanghai, become the important pillar that firm platinum global strategy technology researches and develops. Firm platinum research and development centre in China, main task new product development, make and tire design.
And with regarding middle-aged person over 40 years old as the main target consumer group on the North American market differently, firm platinum enter behind the China, trying to find out for some time and investigation, make a reservation in young people of 25-35 year old more target consumer, have adopted a series of flexible and changeable marketing tactics.
Thinking of the calendar in guilt says: "The internationalization is determined by the registered place of enterprises and industry's overall arrangement, but not the key meaning on the brand. The brand that and then internationalize, when they fell, should consider the native demand. Firm platinum, no matter how you propagate, it is the internationalized brand, but to Chinese consumer, they need reality, press close to the products of one's own life, but not a brand even more. "
BQ: Michelin, Goodyear, firm platinum have one's own factories now, what do you think of made in China?
G: Made in China does not represent cheap, we adopt Hi-Tech too, have global QC standard. And our products want sell the American-European market in other areas. We have dependability of products that enough capital guarantee us. In fact made in China, internal, price and products should suit the Chinese market, externally, the made in China industry should promote up after reaching certain stage.
BQ: Is there a generally acknowledged standard? Brand effect sanctified by usage such as Made in Japan 30 years ago in other words?
G: The economic educational circles have a wild goose to walk modes, it is the development in science and technology across boundaries that there is a mode of taking the lead. At present in Asia, Japan in primary importance, second of South Korea, China should in third. Ranking of car industry let I a surprised one modern - blow inferior, rank five already at present most during these years, but the first 5 common inside still brand to have China. It should transferred from made in China to China and created that China will surmount the Japan and Korea S., then just discuss brands, how about to go to pack it instead of only advertising.
The important links that it is in the future that environmental protection is developed continuously. So, it is just most important to discuss with environmental protection that students launch to the teenager. Recently, by China environmental protection department propagation and education centre and Nissan (China) Limited company ran investment jointly " The pure electric automobile of Nissan cup studies the contest " Can deepen the discussion once that the development strategy of the deposit is done to environmental protection.
This activity is directing firstly against the research contest of the pure electric automobile field at home, oriented towards the whole country in every large university, call strong-willed young man and Nissan Motor to fight shoulder to shoulder, devoted to establishing the car society of no emission together, share and promote the pure electric automobile in China's fast-developing solution each other. This contest proposition covers a lot of fields such as electric automobile, China's urban construction, Chinese life style and traffic environment of China, the expert evaluates and considers from many angles such as the innovative, feasibility and finishing quality of the scheme.
The relevant personnel of Nissan say: "' Nissan is green to plan 2010 ' to seek the environmental problem solution actively, among them reduce the carbon dioxide and is being discharged and being classified as the most important subject, will consume, control in competence that nature can be absorbed by car and environmental pressure and resource that business activity cause, determine as the ultimate goal. "
Beijing is modern the seventh anniversary, the tour activity that the modern heart of Beijing is happy welcomed 777 modern car owners in Beijing, the car chief commander personally witnesses the production process of one's own pet car in this activity. Beijing modern to manage under key strategy guide in quality, from get the upper hand of with pace in the past, sales volume and developing road that market strategy get the upper hand of, the new realm that change into getting the upper hand of with efficiency, quality gets the upper hand of, and has finished regarding market as the centre to the transition regarding consumer as the centre from this.
In the tour activity that the modern heart of Beijing is happy in seven years of modern China's true feelings of Beijing this time, except the modern car owner in Beijing visits the production base of one's own pet car --Modern chemical plant located in Shunyi of Beijing. Be also invited the beauty spot that visits National Great Theater,etc. and represents the style and features of new Beijing, experience different styles and features brought in ancient city of Beijing together.
The luxurious cars will all open up one's own show drawing room in the most flourishing location in the centre of the city on the basis of usual 4S shop's marketing mode, have, sell function, come out by Show brand mostly. Beijing is the important market of a luxurious car, it is luxurious brand Volvo that displays one of the most outstanding markets too, recently, the first advanced urban exhibition room in Beijing of the car of Volvo --Lie in exhibition room of bold Volvo of swallow of the south road SOHO residence of Beijing of new source and open ceremoniously. Volvo is devoted to making complete distributor's network, offers honourable services to luxurious car user in Beijing. Swallow SOHO residence of Beijing where exhibition room of bold Volvo lies in Yansha commercial circles that has the internationalized characteristics most, adjoin the Diplomatic District and three li and collect the shopping center, it is few advanced urban exhibition rooms in a luxurious car, the opening of it has indicated the car of Volvo is to the attention and confidence that further opens up of the market of Beijing.
With the lasting promotion of the preferential policy of the style under 1.6L, the little style may be said that " flushed with success " in 2009 ,Especially the good time by Ford is as the global compact car of a new generation of representatives, have obtained the great favors of media and consumer especially. A few days ago, " 2009 Chinese cars general comment rolls " sponsored by China major media car alliance Made known. Through the common assessment and consumer's online vote of 20 medias in China, new good time defeats heroes, honoured with " the best economy car of the year " Grand Prix --The 41st authoritative Grand Prix reaped in China in new good time.
As a global compact car, the good time of new Ford condensed the most remarkable design in the world of Ford Motor and developed group and resource, the retailing amount in the whole country tops 6,000 at one blow in November, become 2009 on one of the most salable style the market of compact car.
A few days ago, by car, Shandong of Palestine, (China) then " 2009 bar stupid ecological protection awards then " of limited company run-up The awards ceremony is held in Beijing. 14 outstanding environmental protection group and 38 outstanding environmental protection personage that choose in the whole country award into " 2009 ecological protection award, Shandong of bar, then " respectively Collective sum personal reward.
2008, the car of Shandong of Palestine (China) then Limited company and State Forestry Bureau Wildlife Conservation Society set up " ecological protection fund, Shandong of bar, then " together Set up " the bar stupid ecological protection award then " In order to cite and reward to those groups and individuals making the outstanding contributions in China's ecological protection. 2009, Palestine Shandong continue, provide funds of, 1 million used in " ecological protection fund, Shandong of bar, then " then Operation and " whether it is then reward Palestine Lu ecological protection " Assessment. Meanwhile, for popularize environmental protection idea further, Palestine Shandong hold two station " ecological troops of environmental protection, Shandong of Palestine, then " also then ,Organize the car owner to finish to " nature reserve of eye mountain of day of Zhejiang " Sum " pitches dragon's nature reserve in Heilongjiang " Two investigation and visit of protection zone.
Recently, Chrysler introduces 2010 sections of cool and majestic Dodge formally. This style " all can step the circle SUV " There is a beautiful bright appearance of city SUV and solid and inherent, possess the flexible space of MPV and experience comfortably, a match for the fuel economy of the car at the same time. 2010 Dodge are cool and majestic while upgrading in quality the price does not change, instruct the price it is still 299,900 yuan.
Dodge has coolly and majestically " All can step the circle " Ability, can meet the current consumer's taste to stylized SUV model. Its 182 millimetres is just between SUV and MPV from the interval of ground, has already guaranteed the cool and majestic good passing, ensure vehicle in pass curved going stability under the state at a high speed.
In addition, Dodge carries a displacement 2.7 liters of DOHC (each puts the camshaft) coolly and majestically V 6 jar engine, it transfer to at 5500 /speed of dividing when reach by maximum power of 136 kilowatts,display on cars at the same level in performance by leading positioning, extremely rich to control fun. An organic whole change speed systematic since with 6 speed hand of match it, state offer enormous torsion export and raise speed stage fast and quick smooth-going lasting in low-speed not merely, bring excellent fuel economy even more. Its comprehensive operating mode oil consumption of city is one hundred kilometers and 10.3 liters, suburban operating mode oil consumption in the expressway is only one hundred kilometers and 7.6 liters, it is lower than a lot of cars with displacement!
Friday, June 11, 2010
"made in China" Take the road to technological innovation
" made in China" Gradual emergence due to technological innovation impetus; " made in China" If want to become in the future " The world manufacturing center " Must depend on the technological innovation, the technological innovation will be an ultimate advantage. In the face of the fierce market competition, the competition pressure that Chinese enterprises face mainly comes from the deficiency of one's own input of research and development.
Trans-corporation account for, include 5% generally or high fund of proportion put into and research and develop having. And Chinese enterprises can reach this international standard, as rare as phoenix feathers and unicorn's horn. In the innovative respect, the disparity between Chinese enterprises and American-European enterprises is being still widened constantly.
Nowadays, the so-called comparative advantage of the Chinese processing and manufacturing industry is being entered outside the country of China day by day the enterprise, surrounding countries, Latin American countries imitate, rely on resources cost comparative advantages such as labor cost, raw materials cost,etc. to be already unable to earn the future for Chinese enterprise simply. If " made in China " Still stay on the simple processing aspect of sticking to the card etc., is satisfied with creating 1%-2% of the profits for oneself, China will become the minimum end of the global industry's value chain at last, can only obtain the little small profits moistly, lose continued fast developing ability.
Only rely on the technological innovation to improve " made in China " Competitiveness, "made in China " Base of overcoming difficulties.
Have already fought for one seat in the international market for it in technological innovation of Haier, Chinese enterprise only input more technically, promote innovation ability soon, improve the scientific and technological content of the products, improve product quality, this will concern the survival and development of the made in China industry directly, concern " made in China " It live in in globalization the industry key position when the value is in the roller chain.
It is not merely the things with science and technology nature that technology is created newly, should include the characteristic of cultural attribute inclusive, the wide stationery is respected and chosen local culture habits and acquired characteristics and local conditions and customs while passing the cultural industry on, combine one's own advantage of made in China, create and belong to the national, world culture brand.
The technological innovation can be given " made in China " What is brought? It is advanced manufacture culture at first, including manufacturing technology and manufacturing process, and it make apparatus,etc.,secondly bring advanced manufacture products also and manufacturing company of name, this will be a revolutionary change.
Trans-corporation account for, include 5% generally or high fund of proportion put into and research and develop having. And Chinese enterprises can reach this international standard, as rare as phoenix feathers and unicorn's horn. In the innovative respect, the disparity between Chinese enterprises and American-European enterprises is being still widened constantly.
Nowadays, the so-called comparative advantage of the Chinese processing and manufacturing industry is being entered outside the country of China day by day the enterprise, surrounding countries, Latin American countries imitate, rely on resources cost comparative advantages such as labor cost, raw materials cost,etc. to be already unable to earn the future for Chinese enterprise simply. If " made in China " Still stay on the simple processing aspect of sticking to the card etc., is satisfied with creating 1%-2% of the profits for oneself, China will become the minimum end of the global industry's value chain at last, can only obtain the little small profits moistly, lose continued fast developing ability.
Only rely on the technological innovation to improve " made in China " Competitiveness, "made in China " Base of overcoming difficulties.
Have already fought for one seat in the international market for it in technological innovation of Haier, Chinese enterprise only input more technically, promote innovation ability soon, improve the scientific and technological content of the products, improve product quality, this will concern the survival and development of the made in China industry directly, concern " made in China " It live in in globalization the industry key position when the value is in the roller chain.
It is not merely the things with science and technology nature that technology is created newly, should include the characteristic of cultural attribute inclusive, the wide stationery is respected and chosen local culture habits and acquired characteristics and local conditions and customs while passing the cultural industry on, combine one's own advantage of made in China, create and belong to the national, world culture brand.
The technological innovation can be given " made in China " What is brought? It is advanced manufacture culture at first, including manufacturing technology and manufacturing process, and it make apparatus,etc.,secondly bring advanced manufacture products also and manufacturing company of name, this will be a revolutionary change.
Wednesday, June 9, 2010
Made in China makes the whole world love and hate
China relies on domestic a large amount of cheap labour to lower costs, a short period of 20 gets" the world factory " Status,it let familiar with by " Made in china " too This label.
But the whole world has been undoubtedly liking and hating Made in China all the time. Foreign consumers like buying Made in China at cheap price, is afraid again quality safety is difficult to guarantee; The alien merchant likes wrapping up the products to China, because can amount to three to 40% of the cost at least sparingly in this way, but the government has been constructing to importing Made in China with the trade barrier all the time, is criticizing China and exporting the product cost too low constantly and is suspected of dumping.
In the constant dispute, Made in China has already permeated through the life of global consumer. 7 major kinds of goods Made in China output rank first in the whole world, 70% of the toys in the world, 50% of the telephones, shoes, more than 1/3 color TV, case and bag,etc. produce in China, foreigner say "no " to Made in China, another side say, refuse Made in China, I'm afraid we even clothes dressing no too!
However, Made in China is not yet enough to make Chinese proud. The true features of Made in China are depending on " Exploit " The workforce comes to lower costs, but lack right of technological words in fact, the industry chain is incomplete, large but not strong. Perhaps only let Made in China go on China to create, Chinese goods could lack some criticism in the world, more applause.
But the whole world has been undoubtedly liking and hating Made in China all the time. Foreign consumers like buying Made in China at cheap price, is afraid again quality safety is difficult to guarantee; The alien merchant likes wrapping up the products to China, because can amount to three to 40% of the cost at least sparingly in this way, but the government has been constructing to importing Made in China with the trade barrier all the time, is criticizing China and exporting the product cost too low constantly and is suspected of dumping.
In the constant dispute, Made in China has already permeated through the life of global consumer. 7 major kinds of goods Made in China output rank first in the whole world, 70% of the toys in the world, 50% of the telephones, shoes, more than 1/3 color TV, case and bag,etc. produce in China, foreigner say "no " to Made in China, another side say, refuse Made in China, I'm afraid we even clothes dressing no too!
However, Made in China is not yet enough to make Chinese proud. The true features of Made in China are depending on " Exploit " The workforce comes to lower costs, but lack right of technological words in fact, the industry chain is incomplete, large but not strong. Perhaps only let Made in China go on China to create, Chinese goods could lack some criticism in the world, more applause.
Three respects reflect Made in China industry's advantage
"Made in China industry especially join WTO, have obtained very great development in production capacity after reform and opening-up. Made in China industry advantage mainly reflects in these three respects of high-quality and low-cost workforce, strong related ability of equipment, strong consumer market. " Research association deputy chairman of Chinese World Trade Organization Wang QinHua expresses while accepting China's economic net special visit today.
Wang QinHua says, the first advantage of the Made in China industry is a workforce cheap, but will add an adjective to low-priced in the front, i.e. quality is higher. We reflect labor cost in two aspects. First, our workforce's quality is higher. Second, the cost is lower. The two have added up and just formed the comprehensive cost of a workforce. She explains, you spend the same money hiring a person, but he can only finish work load of half in one day for example, spend the same money hiring a person with you, this is different after finishing the work excessly. This industrious and eager to learn, can bear hardships with the Chinese, the very outstanding quality can not be separated. Thus the comprehensive cost of the workforce is really an advantage, but this is not the only one.
Another advantage of Made in China industry is that the related ability is stronger, this is mainly because industry's overall arrangement covered a lot of fields in the past in our country. For example a notebook computer produces in China, the ones that needs are advanced chips, have mouse, plug, outer cover simply, any product all need key part and form a complete set, even pack and print. These are quite strong in China's related ability, so this has attracted a lot of foreign corporations to come to China to make the investment, it can find they raw materials since the upper reaches, in the middle of product, production packaging for low reaches, this very important to one industry, because one industry produce in first place alone while being impossible. For example the car, visits and contacts very close enterprises from head to foot, there are tires on the car, there are electronic products, so need a country to have very strong industrial classes, possess related ability.
The third advantage embodies in the enormous market of China, this is a very potential consumer market. To industrial production, close to market being an advantage too, because we are a part of the world market too. Such enormous market is a very good foundation of Made in China development too. So, the advantage of Made in China can't be come down to cheap labour briefly, this is not probably overall.
Wang QinHua says, the first advantage of the Made in China industry is a workforce cheap, but will add an adjective to low-priced in the front, i.e. quality is higher. We reflect labor cost in two aspects. First, our workforce's quality is higher. Second, the cost is lower. The two have added up and just formed the comprehensive cost of a workforce. She explains, you spend the same money hiring a person, but he can only finish work load of half in one day for example, spend the same money hiring a person with you, this is different after finishing the work excessly. This industrious and eager to learn, can bear hardships with the Chinese, the very outstanding quality can not be separated. Thus the comprehensive cost of the workforce is really an advantage, but this is not the only one.
Another advantage of Made in China industry is that the related ability is stronger, this is mainly because industry's overall arrangement covered a lot of fields in the past in our country. For example a notebook computer produces in China, the ones that needs are advanced chips, have mouse, plug, outer cover simply, any product all need key part and form a complete set, even pack and print. These are quite strong in China's related ability, so this has attracted a lot of foreign corporations to come to China to make the investment, it can find they raw materials since the upper reaches, in the middle of product, production packaging for low reaches, this very important to one industry, because one industry produce in first place alone while being impossible. For example the car, visits and contacts very close enterprises from head to foot, there are tires on the car, there are electronic products, so need a country to have very strong industrial classes, possess related ability.
The third advantage embodies in the enormous market of China, this is a very potential consumer market. To industrial production, close to market being an advantage too, because we are a part of the world market too. Such enormous market is a very good foundation of Made in China development too. So, the advantage of Made in China can't be come down to cheap labour briefly, this is not probably overall.
Tuesday, June 1, 2010
"Made in China" Why is it blocked
21 million Made in China toy matter that manufacturer's American Thai company of the American toy recalled to this summer in Beijing a few days ago has expressed that apologized. Acknowledge American and Thaily the question lies in designing to links, but not Made in China trader. Though apologize to come a bit later, facilitate the prestige that the Chinese export commodities resume being stained. Recently, the Chinese export product is encountering " quality " constantly in the world Accusation,and so-and-so when it appear Made in China constantly goods are incident of recalling. The Chinese export commodities encounter the trust crisis, become the focus that each side pays close attention to too at one time. In fact, what is called quality problem is just the result that the members of congress and medias of some countries propagandize wantonly. In fact, the Chinese goods are still believed in and welcomed abroad.
The Chinese export commodities can be stood examining
It is the biggest toy manufacturer in the world to be beautiful and safe, annual income is 5 billion dollars, already to launch the business had a history of 25 years in China, have produced hundreds of millions of toys during that time. 65% of the American Thai total annual turnover are all purchased from China directly. So, " recalls making " safe for beauty As soon as send out, cause and shake in the whole world. Nowadays, with the investigating further of the experts of both sides, the result became known to all at last. The beautiful safe for successively domestic toy at recovery of 3 times,in before retrieve twice toy among, what designed and produced accounted for 85% at the request of American importer; Because the one that does not fit U.S.A.'s requirement in lead content accounts for 15%. It is qualified that the lead among the paint of all toyses retrieved of the third time dissolves the appearing amount. On September 21, the American Thai company apologizes to China, avow the most products recalled are caused by American fault in the design of Thai company, show that wishes to recall the incident and bear overall responsibility for the toy. American safe apology, " Made in China " making recent months cause a stir in the whole world The incident has transferred.
Canada " Globe and Mail " publishes the article and claims, initiates " Made in China " The reason why quality blocks is a North American designer, instead of Made in China fault of Shang sometimes. Delivered a research paper and revealed, the toy was recalled caused by designing defects that about 3/4 were in the incident in recent years a few days ago according to Canada. In the past 20 years, the toy was recalled in the incident only it was caused that 10% are exceeded standard etc. by the lead content and made the question. Meanwhile, some brand holders of American-European company bear inescapable responsibility to the security question of the products too. Because of a lot of being from products of China, from brand, design until main material to offer by American-European company, except that the packaging is had " Made in China " Words find the traces of the Chinas outside again for one silk. Present American safe toy apologize incident to prove this too.
In fact, in the countries all over the world, it is very common thing that the products were recalled, U.S.A., Japan and a lot of famous-brand enterprises of Europe have recalled the products. Dr. Ball, officer of association shows Germany's technical supervision to the outside: "I do not like that kind of method to always discredit the Chinese products. The products of the German producer are not qualified absolutely either, just from China because of the a greater part of consumer goods in the German shop, 40% in the consumer goods that U.S.A. imported last year from China too. So the proportion of the Chinese products exceeds the other producing areas in the question products. " This association reveals, the probability that the products of China go wrong is actually very low, several ten thousand just present a question products, the test result is not than " Germany make " Inferior. The quantity that the Chinese products are examined is much greater than before, ones that passed and tested were more and more too. Dr. Ball thinks: "Chinese totally have the ability to make high-quality products. "
In fact, thousands upon thousands consumers' actual test in standing the world every day of the Chinese export commodities. The statistics of Chinese Quality Testing Bureau indicate, from 2004 to 2006, it was 99%, 99% and 99.2% respectively that China exported the qualification rate of the food to U.S.A., it is 99.02%, 98.85% and 99.08% separately that U.S.A. exports the qualification rate of the food to China, it is roughly the same that the two compare. Not long ago, Japan thick to work imports and exports food control statistical report reveal that province announce 2006 while being raw, the food which China exports to Japan inspects the qualification rate by random samples and reaches 99.42%, and U.S.A. is 98.69%, European Union is 99.38%. Therefore, the goods quality of Made in China are not inferior to the developed country in the USA and Europe at all.
The quality crisis comes from the battle of the standard
The reporter realizes in interviewing, " Made in China " The blocking of the experience, as regards case that has already revealed, only a few are " Made in China " One's own reason is mostly the battle of the standard between China and foreign countries. Flat expression when interviewed by reporter of the banyan of king of assistant researcher of University of International Business & Economics, the reason why some Chinese goods produce the question lies in there are products quality level differences in some aspects in China and foreign countries, or these products have new safety standards, not the quality of the Chinese products is poor. For example, the products recalled by German toy company Martell, the implementation of a new products safety standard to come into force because of May of this year; It does not accord with the standard that some countries in Southeast Asia criticize the big white hare's toffee of Made in China this year, prove sample of them science, standard disclose, have local enterprise persuade government create obstacles " Made in China " afterwards It dislikes.
Banyan Wang say, in fact, walk trade protectionism real under the title of battle of the standard while being flat, after tariff barrier is removed progressively, are becoming the new tendency in international trade. Some American-European big countries set up various technological barriers and green standards, has already reached the pondered-over stage. 2004, " MIC " produced in Guangzhou The electronic clock encounters the technological barrier of European Union, only because a screw must be unleaded within the electronic clock. Nearly no producer of China could produce such unleaded screw at that time, so for this screw, the cost of an electronic clock will increase by 6 to 8 times soon.
At the world instantly, who has made the standard, who grasps the trade initiative, and behind the standard one, it is the contention of the national scientific and technological capability. Rely on the strong scientific and technological capability, the developed country has made hundreds and thousands of products standard, production standard and measured the standard, construct a lot of TBT (Technical barriers to trade). Since the eighties of last century, U.S.A., Germany, Britain,etc. were developed in country the proportion of adopting the international standard of the standard had already exceeded 80%, Japan is up to 90%, but China is up to 44% so far. For a long time, the standard system of China has been relatively backward all the time, compared with international standard many standards have sizable disparity. Low-level standard system, make China much enterprise organize and produce and participate in the international competition when being more low-level for a long time, its result can be well imagined.
China is the big country of manufacturing industry, since reform and opening-up, China's economy has developed on sizable intensity the emergence depending on the manufacturing industry, still rely on the manufacturing industry on sizable intensity too in the future. If we can pair "Made in China " The prestige crisis met abroad is regarded as a challenge, a chance, like crisis -like Japanese of the experience of those years, draw lesson, let " Made in China " Become the standards of U.S.A., Europe, let the food standard of China become highest standard in whole world, then, the emergence of China is just within sight.
As far as reporter know, at present, China is promoting product quality progressively, Air Bus Company has already begun to go to China to purchase more and more accurate parts. Ten thousand steel of minister of Ministry of Science and Technology showed a few days ago it crosses over the extensive stage of Made in China through the scientific and technological progress to the outside, have already become task of top priority. The State Ministry of Science and Technology has already passed relevant regulations or clauses such as " law of scientific and technological progress ", to promote " Made in China " To " China's creation ".
The Chinese export commodities can be stood examining
It is the biggest toy manufacturer in the world to be beautiful and safe, annual income is 5 billion dollars, already to launch the business had a history of 25 years in China, have produced hundreds of millions of toys during that time. 65% of the American Thai total annual turnover are all purchased from China directly. So, " recalls making " safe for beauty As soon as send out, cause and shake in the whole world. Nowadays, with the investigating further of the experts of both sides, the result became known to all at last. The beautiful safe for successively domestic toy at recovery of 3 times,in before retrieve twice toy among, what designed and produced accounted for 85% at the request of American importer; Because the one that does not fit U.S.A.'s requirement in lead content accounts for 15%. It is qualified that the lead among the paint of all toyses retrieved of the third time dissolves the appearing amount. On September 21, the American Thai company apologizes to China, avow the most products recalled are caused by American fault in the design of Thai company, show that wishes to recall the incident and bear overall responsibility for the toy. American safe apology, " Made in China " making recent months cause a stir in the whole world The incident has transferred.
Canada " Globe and Mail " publishes the article and claims, initiates " Made in China " The reason why quality blocks is a North American designer, instead of Made in China fault of Shang sometimes. Delivered a research paper and revealed, the toy was recalled caused by designing defects that about 3/4 were in the incident in recent years a few days ago according to Canada. In the past 20 years, the toy was recalled in the incident only it was caused that 10% are exceeded standard etc. by the lead content and made the question. Meanwhile, some brand holders of American-European company bear inescapable responsibility to the security question of the products too. Because of a lot of being from products of China, from brand, design until main material to offer by American-European company, except that the packaging is had " Made in China " Words find the traces of the Chinas outside again for one silk. Present American safe toy apologize incident to prove this too.
In fact, in the countries all over the world, it is very common thing that the products were recalled, U.S.A., Japan and a lot of famous-brand enterprises of Europe have recalled the products. Dr. Ball, officer of association shows Germany's technical supervision to the outside: "I do not like that kind of method to always discredit the Chinese products. The products of the German producer are not qualified absolutely either, just from China because of the a greater part of consumer goods in the German shop, 40% in the consumer goods that U.S.A. imported last year from China too. So the proportion of the Chinese products exceeds the other producing areas in the question products. " This association reveals, the probability that the products of China go wrong is actually very low, several ten thousand just present a question products, the test result is not than " Germany make " Inferior. The quantity that the Chinese products are examined is much greater than before, ones that passed and tested were more and more too. Dr. Ball thinks: "Chinese totally have the ability to make high-quality products. "
In fact, thousands upon thousands consumers' actual test in standing the world every day of the Chinese export commodities. The statistics of Chinese Quality Testing Bureau indicate, from 2004 to 2006, it was 99%, 99% and 99.2% respectively that China exported the qualification rate of the food to U.S.A., it is 99.02%, 98.85% and 99.08% separately that U.S.A. exports the qualification rate of the food to China, it is roughly the same that the two compare. Not long ago, Japan thick to work imports and exports food control statistical report reveal that province announce 2006 while being raw, the food which China exports to Japan inspects the qualification rate by random samples and reaches 99.42%, and U.S.A. is 98.69%, European Union is 99.38%. Therefore, the goods quality of Made in China are not inferior to the developed country in the USA and Europe at all.
The quality crisis comes from the battle of the standard
The reporter realizes in interviewing, " Made in China " The blocking of the experience, as regards case that has already revealed, only a few are " Made in China " One's own reason is mostly the battle of the standard between China and foreign countries. Flat expression when interviewed by reporter of the banyan of king of assistant researcher of University of International Business & Economics, the reason why some Chinese goods produce the question lies in there are products quality level differences in some aspects in China and foreign countries, or these products have new safety standards, not the quality of the Chinese products is poor. For example, the products recalled by German toy company Martell, the implementation of a new products safety standard to come into force because of May of this year; It does not accord with the standard that some countries in Southeast Asia criticize the big white hare's toffee of Made in China this year, prove sample of them science, standard disclose, have local enterprise persuade government create obstacles " Made in China " afterwards It dislikes.
Banyan Wang say, in fact, walk trade protectionism real under the title of battle of the standard while being flat, after tariff barrier is removed progressively, are becoming the new tendency in international trade. Some American-European big countries set up various technological barriers and green standards, has already reached the pondered-over stage. 2004, " MIC " produced in Guangzhou The electronic clock encounters the technological barrier of European Union, only because a screw must be unleaded within the electronic clock. Nearly no producer of China could produce such unleaded screw at that time, so for this screw, the cost of an electronic clock will increase by 6 to 8 times soon.
At the world instantly, who has made the standard, who grasps the trade initiative, and behind the standard one, it is the contention of the national scientific and technological capability. Rely on the strong scientific and technological capability, the developed country has made hundreds and thousands of products standard, production standard and measured the standard, construct a lot of TBT (Technical barriers to trade). Since the eighties of last century, U.S.A., Germany, Britain,etc. were developed in country the proportion of adopting the international standard of the standard had already exceeded 80%, Japan is up to 90%, but China is up to 44% so far. For a long time, the standard system of China has been relatively backward all the time, compared with international standard many standards have sizable disparity. Low-level standard system, make China much enterprise organize and produce and participate in the international competition when being more low-level for a long time, its result can be well imagined.
China is the big country of manufacturing industry, since reform and opening-up, China's economy has developed on sizable intensity the emergence depending on the manufacturing industry, still rely on the manufacturing industry on sizable intensity too in the future. If we can pair "Made in China " The prestige crisis met abroad is regarded as a challenge, a chance, like crisis -like Japanese of the experience of those years, draw lesson, let " Made in China " Become the standards of U.S.A., Europe, let the food standard of China become highest standard in whole world, then, the emergence of China is just within sight.
As far as reporter know, at present, China is promoting product quality progressively, Air Bus Company has already begun to go to China to purchase more and more accurate parts. Ten thousand steel of minister of Ministry of Science and Technology showed a few days ago it crosses over the extensive stage of Made in China through the scientific and technological progress to the outside, have already become task of top priority. The State Ministry of Science and Technology has already passed relevant regulations or clauses such as " law of scientific and technological progress ", to promote " Made in China " To " China's creation ".
Expensive era: "Made in China" Expect to deduce again
Face each side's pressure, " Made in China " Cost advantage or already lose. At the new pressure, traditional Made in China industry demands urgently to look for a new existence route. " Made in China" It's time to redefine.
Energy, raw materials, adjustment for export tax rebate, processing trade new policies, cost of labor and RMB appreciate and already enable and rely on the Made in China industry of the price advantage to face very severe situation simply with factors such as the trade barrier,etc..
In fact, the cost advantages of a lot of Chinese enterprises or already losing. How to define " Made in China " again ? How to dissolve enterprises " Expensive " ,Becoming the difficult problem that a lot of enterprises can't avoid. At the new pressure, " Made in China " Demand urgently to look for a new existence route.
Predicament: Because cheap to face the pain of the cost, " Made in China " Face this or that a great deal of to censure while favoring by the buyer too. With influencing the changing sharply of the numerous factors of the cost in recent years, a signal spreads again, the advantage of low cost, low price of China is changing, expensive era has already come.
"Compared with the same period last year, the export cost of this year of the stationery trade has been raised by more than 10% at least. " While interviewing, once the army told reporters like this. Once the army was a Ningbo general manager of Co., Ltd. of capable imports and exports, went through numerous hardships in decades in the stationery trade, have others' acumen and thinking of exceeding to this trade. He says: "Change to the example only with the export tax rebate policy, the rate of return tax of export of the plastics products drops to 5% from 11%, having lacked 6 points, and this may be only miserable profit rate of most enterprises. " A person in charge of ceramic enterprise of daily expenses in Chaozhou tells reporters, since last year, receive the price of raw materials, generally upward influence of labor cost, energy, freight, the pottery exports the cost and rises continuously, in addition, RMB appreciate, rising by a wide margin of the expenses of inspection and quarantine, the comprehensive cost that the pottery exported has risen by about 15%, enterprises export benefit and exert a tremendous influence.
The cost growing to even greater heights has touched the nerve of the manufacturers originally worrying about petty gain or loss to the cost. In fact, as early as two years ago, the industry, to " Made in China " Have " Expensive era " The coming one advises and is warned. Economist Wei Jie claimed at that time: "Expensive era of entry 10 years ahead of time that the economy of China estimates more than the expert. " Before this, some economists were 2015 to the prediction appearing in expensive era. Economist who endangers the speech writes articles specially this flourishing age ---" it pays close attention to to be and should to expensive arrival of era ", show, if is not ready, such a impact will be fatal for Chinese enterprise.
In Wei being outstanding to seem, 6 great reason cause expensive arrival of era: Working condition, cost of labor and RMB appreciating and anti-dumping,etc. international factor such as energy, raw materials, communications and transportation, land and environmental protection. Wei Jie was four pieces of medicines under enterprises at that time: Increase extensively and turn to saving type economy; The advantage strategy of the cost is turned to technological advantage strategy; Adjust the industrial structure, abandon those products apt to initiate the cost to rise, turn to the high added value; Improve enterprise's efficiency through improving and offset expensive influence. Wei's view has been responded in coastal economically developed areas such as Jiangsu and Zhejiang Provinces, Guangdong,etc. subsequently. Advertise for workers difficult, operation cost rise, let" go to the Midwest " Such a once slogan, as to many pearls trigonometries and long and triangular enterprise, already no longer but the slogan has been so simple.
Outlet: Seek, survive new law " actually, the cost that China go through at present pain one inevitable course, Japan, Chinese Taiwan,etc. have gone through such a pain too. " Jiangsu person who enlarge international group business six manager YuXiang Xu say " come ' Made in China ' of redefining, now. "
According to his introduction, in last century, Japan and China Hong Kong, China Taiwan, Singapore, South Korea regard as the minimum production manufacturing center of cost in whole world, but the manufacturers of Japan and the Four little Dragons in Asia, find soon it is prosperous in a short time that the low cost can only bring to make. They realize, want to gain success for a long time, must pay attention to product quality and innovation, invest in researching and developing and design, pay attention to the sales tactics and value-added service, thus shift to higher value chain.
In fact, the traditional advanced manufacturing industry is nowadays walking in Japan and old road of those years of the Four little Dragons in Asia again, India, Vietnam,etc. on the low end manufacturing industry of country in Southeast Asia, faintly visible " Made in China " Yesterday's shade.
As enterprises lose the cost advantage, how is it? Select a good opportunity and change one's profession or make the transition; Regard scamp work as countermeasure, struggle earnestly; Choose to shift to the upper reaches of the value chain, strengthen innovating and input of research and development? At the new pressure, " Made in China " Demand urgently to look for a new existence route.
What the financial affairs come from Xu YuXiang, know the way that the cost controls well. He thinks, the cost should rely on technology and production management to realize to control, but not is only put resources into and get, "that kind only by pocket worker salary, by waste resource environment obtain the low-cost way for the cost, simple, excessive competition predicament that the products will be low value-added of falling into technology finally, the advanced market is weak in China. " He proposes, enterprises should work hard in internal management, products innovation, these three skills of popularizing more, malignant " price war " More and more hard to carry on.
Once the army thought too, " Made in China " Should only " The low-priced goods " Pronoun,it is low cost can again by scamp work, the artificial to if coming, realize when pocketing. He says, in expensive era, enterprises should develop towards technological advantage from the low-cost advantage, the technological innovation becomes an important problem which concerns enterprise's life and death, because some small and medium-sized enterprises must die, " certainly this is a good thing too to original advantage enterprises". Zeng Jun says, " if enterprises want to develop continuously, must innovate constantly, upgrading, producing and upgrading the products constantly, the market upgrade, it is the capital that is upgraded finally There are outlets like this. The pain issue take two 3 year at least, see who reacts fast. In expensive era, it is inevitable to shuffle again, can only wait for death if not changing, may court death while changing, but has altered the demutation in possible death. " But he says frankly, for now, low cost, low price will be Made in China industry main tactics existing for a long time.
The reporter knows in interviewing, run high in the face of the cost, price rising has become first-selection of many enterprises at this Guangzhou Export Commodities Fair. Once the army revealed, the capable stationery products that exhibited at this Guangzhou Export Commodities Fair generally raised the price by more than 10% to more than 20, "certainly, there were much innovation than in the past in these products, and all these were the rational price rising on the basis of considering cost. "He say to advanced to make when not marching towards as enterprise, cost pressure can corresponding to lighten at the same time.
Soldier propose enterprise offer, should try hard "carefully", The refund of tax that must consider expecting is changed, the material is changed, the policy is changed etc., join these factors while offering. Meanwhile, validity of offer is variable and short, the appended document should increase, keep the right of raising the price, handle the big form of long form cautiously.
Energy, raw materials, adjustment for export tax rebate, processing trade new policies, cost of labor and RMB appreciate and already enable and rely on the Made in China industry of the price advantage to face very severe situation simply with factors such as the trade barrier,etc..
In fact, the cost advantages of a lot of Chinese enterprises or already losing. How to define " Made in China " again ? How to dissolve enterprises " Expensive " ,Becoming the difficult problem that a lot of enterprises can't avoid. At the new pressure, " Made in China " Demand urgently to look for a new existence route.
Predicament: Because cheap to face the pain of the cost, " Made in China " Face this or that a great deal of to censure while favoring by the buyer too. With influencing the changing sharply of the numerous factors of the cost in recent years, a signal spreads again, the advantage of low cost, low price of China is changing, expensive era has already come.
"Compared with the same period last year, the export cost of this year of the stationery trade has been raised by more than 10% at least. " While interviewing, once the army told reporters like this. Once the army was a Ningbo general manager of Co., Ltd. of capable imports and exports, went through numerous hardships in decades in the stationery trade, have others' acumen and thinking of exceeding to this trade. He says: "Change to the example only with the export tax rebate policy, the rate of return tax of export of the plastics products drops to 5% from 11%, having lacked 6 points, and this may be only miserable profit rate of most enterprises. " A person in charge of ceramic enterprise of daily expenses in Chaozhou tells reporters, since last year, receive the price of raw materials, generally upward influence of labor cost, energy, freight, the pottery exports the cost and rises continuously, in addition, RMB appreciate, rising by a wide margin of the expenses of inspection and quarantine, the comprehensive cost that the pottery exported has risen by about 15%, enterprises export benefit and exert a tremendous influence.
The cost growing to even greater heights has touched the nerve of the manufacturers originally worrying about petty gain or loss to the cost. In fact, as early as two years ago, the industry, to " Made in China " Have " Expensive era " The coming one advises and is warned. Economist Wei Jie claimed at that time: "Expensive era of entry 10 years ahead of time that the economy of China estimates more than the expert. " Before this, some economists were 2015 to the prediction appearing in expensive era. Economist who endangers the speech writes articles specially this flourishing age ---" it pays close attention to to be and should to expensive arrival of era ", show, if is not ready, such a impact will be fatal for Chinese enterprise.
In Wei being outstanding to seem, 6 great reason cause expensive arrival of era: Working condition, cost of labor and RMB appreciating and anti-dumping,etc. international factor such as energy, raw materials, communications and transportation, land and environmental protection. Wei Jie was four pieces of medicines under enterprises at that time: Increase extensively and turn to saving type economy; The advantage strategy of the cost is turned to technological advantage strategy; Adjust the industrial structure, abandon those products apt to initiate the cost to rise, turn to the high added value; Improve enterprise's efficiency through improving and offset expensive influence. Wei's view has been responded in coastal economically developed areas such as Jiangsu and Zhejiang Provinces, Guangdong,etc. subsequently. Advertise for workers difficult, operation cost rise, let" go to the Midwest " Such a once slogan, as to many pearls trigonometries and long and triangular enterprise, already no longer but the slogan has been so simple.
Outlet: Seek, survive new law " actually, the cost that China go through at present pain one inevitable course, Japan, Chinese Taiwan,etc. have gone through such a pain too. " Jiangsu person who enlarge international group business six manager YuXiang Xu say " come ' Made in China ' of redefining, now. "
According to his introduction, in last century, Japan and China Hong Kong, China Taiwan, Singapore, South Korea regard as the minimum production manufacturing center of cost in whole world, but the manufacturers of Japan and the Four little Dragons in Asia, find soon it is prosperous in a short time that the low cost can only bring to make. They realize, want to gain success for a long time, must pay attention to product quality and innovation, invest in researching and developing and design, pay attention to the sales tactics and value-added service, thus shift to higher value chain.
In fact, the traditional advanced manufacturing industry is nowadays walking in Japan and old road of those years of the Four little Dragons in Asia again, India, Vietnam,etc. on the low end manufacturing industry of country in Southeast Asia, faintly visible " Made in China " Yesterday's shade.
As enterprises lose the cost advantage, how is it? Select a good opportunity and change one's profession or make the transition; Regard scamp work as countermeasure, struggle earnestly; Choose to shift to the upper reaches of the value chain, strengthen innovating and input of research and development? At the new pressure, " Made in China " Demand urgently to look for a new existence route.
What the financial affairs come from Xu YuXiang, know the way that the cost controls well. He thinks, the cost should rely on technology and production management to realize to control, but not is only put resources into and get, "that kind only by pocket worker salary, by waste resource environment obtain the low-cost way for the cost, simple, excessive competition predicament that the products will be low value-added of falling into technology finally, the advanced market is weak in China. " He proposes, enterprises should work hard in internal management, products innovation, these three skills of popularizing more, malignant " price war " More and more hard to carry on.
Once the army thought too, " Made in China " Should only " The low-priced goods " Pronoun,it is low cost can again by scamp work, the artificial to if coming, realize when pocketing. He says, in expensive era, enterprises should develop towards technological advantage from the low-cost advantage, the technological innovation becomes an important problem which concerns enterprise's life and death, because some small and medium-sized enterprises must die, " certainly this is a good thing too to original advantage enterprises". Zeng Jun says, " if enterprises want to develop continuously, must innovate constantly, upgrading, producing and upgrading the products constantly, the market upgrade, it is the capital that is upgraded finally There are outlets like this. The pain issue take two 3 year at least, see who reacts fast. In expensive era, it is inevitable to shuffle again, can only wait for death if not changing, may court death while changing, but has altered the demutation in possible death. " But he says frankly, for now, low cost, low price will be Made in China industry main tactics existing for a long time.
The reporter knows in interviewing, run high in the face of the cost, price rising has become first-selection of many enterprises at this Guangzhou Export Commodities Fair. Once the army revealed, the capable stationery products that exhibited at this Guangzhou Export Commodities Fair generally raised the price by more than 10% to more than 20, "certainly, there were much innovation than in the past in these products, and all these were the rational price rising on the basis of considering cost. "He say to advanced to make when not marching towards as enterprise, cost pressure can corresponding to lighten at the same time.
Soldier propose enterprise offer, should try hard "carefully", The refund of tax that must consider expecting is changed, the material is changed, the policy is changed etc., join these factors while offering. Meanwhile, validity of offer is variable and short, the appended document should increase, keep the right of raising the price, handle the big form of long form cautiously.
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