Made in China should stick to even more " The heart "

" made in China" The chain of global industry that it's time only one " Hands " ,The chain of global industry that it's time even more one " The brain " . And turn from hand into a brain, there is an important link in the middle, is " heart " .

About " made in China " ,Topic this see, interpreted as, can tell very dark just, in a very large range. To every one being pieces of challenge. But such a topic. But mentioned by a trade personage of China who does not take any advantage, regard this as the direction for it of the undertaking in the future.

As to some " In all seriousness " Enterprise evangelist,at the moment guilts think it go through undoubtedly pieces of " getting more interesting very " Interview target. As a professional manager, the guilt is thought of and gone through from Kodak to the field of public relations, and then reach the tire manager of firm platinum, its successful one " Step the circle " Experience of management already quilt " While enclosing" Extensive cognition.

Meanwhile, the guilt is thought of and gone through as the reputable player, has already exposed in every large media too. No matter the photographer of the " national political geography " magazine, or have personality analyst's identity of the international authentication qualification, let his distinction glamour be out of the common, passionate. And he and independent record company cooperated in introducing the our country first environmental protection record in 13 months last year; Insert painter's porridge porridge and paint the environmental protection bag with the network together; Publish <<50>>, one book recommend overall travel attack strategy; Hold serial traveling exploring In eyes of young people those, guilt think firm platinum tire to go through leadership, make cordiality and fashion.

The new year arrive, this commercial player's latest masterpiece is at present --It is a black stiff tire in our impression, one set of previous excellent beautiful overcoats in riotous profusion, and resolve to make an international brand to become " made in China " International brand.

Press close to consumers

Think calendar seem, marketing whether one can move consumer intelligence of soul in guilt. Have thought of the calendar and is engaged in marketing for many years and known this well in guilt. " made in China " in his ideal The chain of global industry that it's time only one " Hands " ,The chain of global industry that it's time even more one " The brain " . And turn from hand into a brain, there is an important link in the middle, is " heart " .

Press close to consumer's only way, it is the linking of heart and heart, the communication of heart and heart.

" Wahaha " It is the guilt that thinks and goes through a successful case mentioned frequently, because of " Wahaha " Begin to take the demand of consuming groups into consideration from the brand name, it is said these three words stem from the folk song of Xinjiang, vowel " a " because of three words Child apt sound that take place initially, easy to imitate, harmonious sounds harmonious, so adult can suitable for reading in child; In product development, it finds out the huge consumer's common heart to form --The child does not like having a meal, has typed " drink Wahaha, it is fragrant that have a meal " Advertisement,products win an immediate success,become much more popular the whole country.

Think of the calendar and say frankly, before entering firm platinum, oneself is like most consumers in guilt, do not have any concept to the tire. Think of the calendar to seem in the guilt, it is only a concept in a family property to replace. To consumer, hope, buy the appropriate products with price that suit in appropriate occasion only. The advantage replaced is that we do the thing that should be done in the city that should enter. The road conditions of the north, south, east and west of China are different, each person has one's own demands, one of the missions of the firm platinum is to want to let consumers know, other things are chosen besides fetus of former factory. For example someone like, step on the gas, first wife fetus belong to most the ABC of grade, perhaps it suit the need. And the function of replacing the fetus is here, give them more choices.

Science and technology is researched and developed Changeable marketing

"Be familiar with the road conditions of China, should meet China's special culture and national conditions too. " It shows, for this reason, it is strategic that firm platinum has been adopted from researching and developing to managing the omni-directional localization that the guilt thinks of the calendar. As entering the global tire enterprises of China at the latest, firm platinum not merely founds the factory in China, raise the price, invest against the tendency when financial crisis begins in the whole world, establish the Asian-Pacific technique center in China, this is the third research and development centre besides North America and European research and development centre of firm platinum. The Asian-Pacific technique center of firm platinum in Shanghai, become the important pillar that firm platinum global strategy technology researches and develops. Firm platinum research and development centre in China, main task new product development, make and tire design.

And with regarding middle-aged person over 40 years old as the main target consumer group on the North American market differently, firm platinum enter behind the China, trying to find out for some time and investigation, make a reservation in young people of 25-35 year old more target consumer, have adopted a series of flexible and changeable marketing tactics.

Thinking of the calendar in guilt says: "The internationalization is determined by the registered place of enterprises and industry's overall arrangement, but not the key meaning on the brand. The brand that and then internationalize, when they fell, should consider the native demand. Firm platinum, no matter how you propagate, it is the internationalized brand, but to Chinese consumer, they need reality, press close to the products of one's own life, but not a brand even more. "

BQ: Michelin, Goodyear, firm platinum have one's own factories now, what do you think of made in China?

G: Made in China does not represent cheap, we adopt Hi-Tech too, have global QC standard. And our products want sell the American-European market in other areas. We have dependability of products that enough capital guarantee us. In fact made in China, internal, price and products should suit the Chinese market, externally, the made in China industry should promote up after reaching certain stage.

BQ: Is there a generally acknowledged standard? Brand effect sanctified by usage such as Made in Japan 30 years ago in other words?

G: The economic educational circles have a wild goose to walk modes, it is the development in science and technology across boundaries that there is a mode of taking the lead. At present in Asia, Japan in primary importance, second of South Korea, China should in third. Ranking of car industry let I a surprised one modern - blow inferior, rank five already at present most during these years, but the first 5 common inside still brand to have China. It should transferred from made in China to China and created that China will surmount the Japan and Korea S., then just discuss brands, how about to go to pack it instead of only advertising.

The important links that it is in the future that environmental protection is developed continuously. So, it is just most important to discuss with environmental protection that students launch to the teenager. Recently, by China environmental protection department propagation and education centre and Nissan (China) Limited company ran investment jointly " The pure electric automobile of Nissan cup studies the contest " Can deepen the discussion once that the development strategy of the deposit is done to environmental protection.

This activity is directing firstly against the research contest of the pure electric automobile field at home, oriented towards the whole country in every large university, call strong-willed young man and Nissan Motor to fight shoulder to shoulder, devoted to establishing the car society of no emission together, share and promote the pure electric automobile in China's fast-developing solution each other. This contest proposition covers a lot of fields such as electric automobile, China's urban construction, Chinese life style and traffic environment of China, the expert evaluates and considers from many angles such as the innovative, feasibility and finishing quality of the scheme.

The relevant personnel of Nissan say: "' Nissan is green to plan 2010 ' to seek the environmental problem solution actively, among them reduce the carbon dioxide and is being discharged and being classified as the most important subject, will consume, control in competence that nature can be absorbed by car and environmental pressure and resource that business activity cause, determine as the ultimate goal. "

Beijing is modern the seventh anniversary, the tour activity that the modern heart of Beijing is happy welcomed 777 modern car owners in Beijing, the car chief commander personally witnesses the production process of one's own pet car in this activity. Beijing modern to manage under key strategy guide in quality, from get the upper hand of with pace in the past, sales volume and developing road that market strategy get the upper hand of, the new realm that change into getting the upper hand of with efficiency, quality gets the upper hand of, and has finished regarding market as the centre to the transition regarding consumer as the centre from this.

In the tour activity that the modern heart of Beijing is happy in seven years of modern China's true feelings of Beijing this time, except the modern car owner in Beijing visits the production base of one's own pet car --Modern chemical plant located in Shunyi of Beijing. Be also invited the beauty spot that visits National Great Theater,etc. and represents the style and features of new Beijing, experience different styles and features brought in ancient city of Beijing together.

The luxurious cars will all open up one's own show drawing room in the most flourishing location in the centre of the city on the basis of usual 4S shop's marketing mode, have, sell function, come out by Show brand mostly. Beijing is the important market of a luxurious car, it is luxurious brand Volvo that displays one of the most outstanding markets too, recently, the first advanced urban exhibition room in Beijing of the car of Volvo --Lie in exhibition room of bold Volvo of swallow of the south road SOHO residence of Beijing of new source and open ceremoniously. Volvo is devoted to making complete distributor's network, offers honourable services to luxurious car user in Beijing. Swallow SOHO residence of Beijing where exhibition room of bold Volvo lies in Yansha commercial circles that has the internationalized characteristics most, adjoin the Diplomatic District and three li and collect the shopping center, it is few advanced urban exhibition rooms in a luxurious car, the opening of it has indicated the car of Volvo is to the attention and confidence that further opens up of the market of Beijing.

With the lasting promotion of the preferential policy of the style under 1.6L, the little style may be said that " flushed with success " in 2009 ,Especially the good time by Ford is as the global compact car of a new generation of representatives, have obtained the great favors of media and consumer especially. A few days ago, " 2009 Chinese cars general comment rolls " sponsored by China major media car alliance Made known. Through the common assessment and consumer's online vote of 20 medias in China, new good time defeats heroes, honoured with " the best economy car of the year " Grand Prix --The 41st authoritative Grand Prix reaped in China in new good time.

As a global compact car, the good time of new Ford condensed the most remarkable design in the world of Ford Motor and developed group and resource, the retailing amount in the whole country tops 6,000 at one blow in November, become 2009 on one of the most salable style the market of compact car.

A few days ago, by car, Shandong of Palestine, (China) then " 2009 bar stupid ecological protection awards then " of limited company run-up The awards ceremony is held in Beijing. 14 outstanding environmental protection group and 38 outstanding environmental protection personage that choose in the whole country award into " 2009 ecological protection award, Shandong of bar, then " respectively Collective sum personal reward.

2008, the car of Shandong of Palestine (China) then Limited company and State Forestry Bureau Wildlife Conservation Society set up " ecological protection fund, Shandong of bar, then " together Set up " the bar stupid ecological protection award then " In order to cite and reward to those groups and individuals making the outstanding contributions in China's ecological protection. 2009, Palestine Shandong continue, provide funds of, 1 million used in " ecological protection fund, Shandong of bar, then " then Operation and " whether it is then reward Palestine Lu ecological protection " Assessment. Meanwhile, for popularize environmental protection idea further, Palestine Shandong hold two station " ecological troops of environmental protection, Shandong of Palestine, then " also then ,Organize the car owner to finish to " nature reserve of eye mountain of day of Zhejiang " Sum " pitches dragon's nature reserve in Heilongjiang " Two investigation and visit of protection zone.

Recently, Chrysler introduces 2010 sections of cool and majestic Dodge formally. This style " all can step the circle SUV " There is a beautiful bright appearance of city SUV and solid and inherent, possess the flexible space of MPV and experience comfortably, a match for the fuel economy of the car at the same time. 2010 Dodge are cool and majestic while upgrading in quality the price does not change, instruct the price it is still 299,900 yuan.

Dodge has coolly and majestically " All can step the circle " Ability, can meet the current consumer's taste to stylized SUV model. Its 182 millimetres is just between SUV and MPV from the interval of ground, has already guaranteed the cool and majestic good passing, ensure vehicle in pass curved going stability under the state at a high speed.

In addition, Dodge carries a displacement 2.7 liters of DOHC (each puts the camshaft) coolly and majestically V 6 jar engine, it transfer to at 5500 /speed of dividing when reach by maximum power of 136 kilowatts,display on cars at the same level in performance by leading positioning, extremely rich to control fun. An organic whole change speed systematic since with 6 speed hand of match it, state offer enormous torsion export and raise speed stage fast and quick smooth-going lasting in low-speed not merely, bring excellent fuel economy even more. Its comprehensive operating mode oil consumption of city is one hundred kilometers and 10.3 liters, suburban operating mode oil consumption in the expressway is only one hundred kilometers and 7.6 liters, it is lower than a lot of cars with displacement!