From "Made In China" to "China's Management"

Made In China is that the experts talked about most the topic in recent years, the persons who talked about praised and demoted too, no matter praise, demote, their purposes are all for the transition of the manufacturing industry and outlet of the manufacturing industry in the future.

The persons who praise usually said in the past 30 years, " Made In China " Make history after creating the purpose of touching in the world, the products of Made In China are nearly ubiquitous and having everything in every corner of the world. Someone has also cited such an example, an American woman is within one year, if the products not buying and not using China to produce, what kind of circumstances day will be? The result proves, it is unnecessary the products of Made In China will bring great inconvenience to them, the products of Made In China will make them save a lot! Thus prove, can't lack the products of Made In China in the world!

The persons who demote talk about " Made In China " Mean low technology, cheap goods, low salary, high energy consumption, resource, high pollution, in order that " three is low " product to ask Made In China (low price, low quality, low grade) Products. Certainly, perhaps this is a fact. Our manufacture in the past 30 years, it is transient and brilliant to nearly depend on market of policy opportunity, blowout, sharp factor of people's lipstick, low cost, resources and what the high pollution brought, how long it can last, this is a realistic problem that we will consider urgently now and in the future.

Does Made In China come to a dead-end on earth? How far can Made In China go? Where is Made In China direction? Where is the way?

Then, someone proposes being from " Made In China " Move towards " China creates " . This really enough daring and resolution, is enough for the atmosphere! However, I think, " China creates " Though atmosphere, is there a very far distance with current Made In China? This just as we just stepped into socialism that year, someone proposed it was the same that we had already reached the communist level, then make great leap forward, the result is a famine of three years. And for example some enterprises are the same, it is less than 10 hundred million to sell every year, they propose: Our goal is trade the first in the world, march into 500 tops of the world in three years. The slogan is deafening, but these enterprises had already turned into in the past within several years virginly. This is Chinese and advancing rashly often easy to make the doctrine, left-leaning doctrine of Chinese enterprise, or lack close examination and result analyzed conscientiously to reality and situation. Ideal ideal, reality belong to reality, reality frequently, and ideal two different matters, it whether we say you walk you to be competent, can " how it will be people how loudly to produce boldly! "

" China creates " Really encourage people very much, very attractive. However, the foundations of Made In Chinaglobrand.com enterprises are not steady and sure, not firm enough enough, Chinese enterprises also lack the key competitiveness, can't still reach " China creates " . So, I think " China creates " Not reality, too irritable! A little bit hollow! In fact, our manufacturing industry is still at lower stage, there are very long distances from advanced enterprises of the world, there are very far waysing will go, we are still a bit more steady and sure good.

Someone proposes " Made In China " Should turn towards " China designs " , " China serves " Or " China becomes more meticulous " Stride forward, do I think, where is this the root not catching Made In China either? No matter " China designs " , " China serves " " China becomes more meticulous " ,Have not got hold of " experience " that Made In China was accumulated in the past 30 years With the road that will take in the future ----The combination of the internationalized road is lighted, have not competed for enterprise DNAs needed and key competitiveness structure and put forward the rational opinion for the Made In China industry and international enterprise on the same stage.

Reviewed Japanese our neighbor, had met the same awkwardness too those years. Their products have met such an experience while throwing into the American market too, Japanese goods are all the low-grade goods of the low quality in American consumer's mind. But later on they size up the situation, suit measures to local conditions, do all one can to catch up, introduce and wear bright, stress quality severely. Rush out of Asia finally, capture America and Europe, span world market.

Then, is the direction of Made In China there? Where is the way? Year when it is the next ten, it is the 30 year next,what where is Made In China from from? I think, our manufacturing industry should be from " Made In China " To " China's management " Stride forward.

To whole Made In China industry enterprise, " China's management " It is a directionality question. This is because Made In China most of enterprises all lack strategic management, lack the direction to guide, a lot of enterprises wade across the stream by feeling the way, see one step take one steps, does not have long-term thinking, not clear either that should be what is done tomorrow today. In fact, management to want, manage for tomorrow, manage for future, for make achievement and management. So, strengthening management turns into the direction of advance of Made In China enterprise.

To those Made In China enterprises eager for quick success, " China's management " It is a method and means. If someone asks me, what Chinese enterprises are the most scarce, I can answer without the least hesitation: " management, management, it is still the management " . Because management has not kept up with, we can only be in the lower stage competition, price competition, promoting the competition, advertising competition, products competition. Because it is uncomplete to in management, we can only be in " 6+1 " Value chain China obtain" 1" ; Because lack and organize managerial ability, our enterprises can only be that " the boss urges " , " the outside is driven " , " the opportunity is driven " , " resources are driven " ,Can't " The organization urges " , " internal ability is driven " , " learn to drive " , " the value chain is driven " , " consumer's value is driven " .

To those enterprises with outstanding and remarkable pursuit, " China's management " It is a kind of responsibility and task. We grow, advance wave upon wave while being such a, very rare era, era give us one chance and opportunity of creating the wealth, Chinese administrator has responsibility to bear the psychology that carry on smoothly as the latecomer without regretting, the low technology that meanwhile, bear and hold up turning back too ", cheap goods, low salary, tall energy consumption, resource, polluting high " This kind of situation of manufacturing industry is great to let! And the method to change this kind of situation is only to pay attention to managing, strengthening management, improving management. Through managing, establish outstanding and remarkable enterprises; Through managing, establish the range pole, drive large quantities of Made In China enterprises, establish brands, extricate oneself from a plight, create a kind of national competition advantage.

To great company and great administrator, management is a kind of mission even more! We often sigh over with feeling: We seldom see China have great companies, can create the happiness as the aim for the mankind, it is full of the enterprises of senses of calling that can be taking changing people and living as goal. Only the great company and great entrepreneur will have a kind of sense of calling to era and to the society. It is to promote the development of enterprise and promote the mankind to progress for the mission constantly that they look at management in this kind of company, it is routes to get rich that they seldom regard managing enterprises well as, seldom want too to be eternal for one's own distinguished personages! Fact just the opposite, because they are fill to the mankind, sense of calling to the society, so they will eternal distinguished personages have, enterprise can become brilliant and great!

Say, meet the needs of the world, the Made In China industry is only getting calm, study and manage, pay attention to managing, managing from coming horizontally, carry on management through to the end, our manufacturing company could extricate oneself from a plight, could compete with advanced and national enterprises on the same stage; Through the deepening of management, is constructing the key competitiveness of enterprises constantly, we may surmount America and Europe and these strong rivals of Japan!

Say, in the face of the future, the Made In China industry could improve one's own DNA better only through managing too from coming longitudinally; Constant promotion, improving constantly, innovating constantly only in management! We could set up century-old enterprises, the family estate could be evergreen!

Management is a comprehensive discipline, and philosophy, is science and art, but mostly practise, so it is a theoretical foundation of Made In China industry, while can in practice back feeding theory, the ones that create and serve enterprises better " China's management " .

Manage, only " China's management " too ,Could let " Made In China " The ones that move towards letting the world shout and move " China's quality " , " China designs " , " China serves " And even " China creates " !

The Advertisement makes "Made In China" in 30 Seconds Reputation

A propaganda " Made In China " by leading making of Department of Commerce recently The advertising propaganda film beginning of the international image is in Cable News Network (CNN) Broadcast, this advertisement takes pains to make and consolidate " Made In China " again Reputation on market of the whole world. " Made In China is ubiquitous " ,

The advertisements of 30 seconds have shown Made In China ubiquitous figure mainly: Running shoes, daily electric apparatus, MP3 in fashion personage's hands, model's clothes on one's body used on athlete's foot, have left " Made In China " in every corner of the world Seal.

This advertisement rounds " Made In China, the world cooperates " The theme of this centre, emphasize Chinese enterprises produce the high-quality products, strengthening cooperation with the overseas companies of various countries constantly. This advertisement has represented such a fact with the passage scene, that occupied mainstream of the public opinion should be " Made In China " How to benefit the whole world, but not " Chinese products question " that the western media propagandizes again and again .