21 million Made in China toy matter that manufacturer's American Thai company of the American toy recalled to this summer in Beijing a few days ago has expressed that apologized. Acknowledge American and Thaily the question lies in designing to links, but not Made in China trader. Though apologize to come a bit later, facilitate the prestige that the Chinese export commodities resume being stained. Recently, the Chinese export product is encountering " quality " constantly in the world Accusation,and so-and-so when it appear Made in China constantly goods are incident of recalling. The Chinese export commodities encounter the trust crisis, become the focus that each side pays close attention to too at one time. In fact, what is called quality problem is just the result that the members of congress and medias of some countries propagandize wantonly. In fact, the Chinese goods are still believed in and welcomed abroad.
The Chinese export commodities can be stood examining
It is the biggest toy manufacturer in the world to be beautiful and safe, annual income is 5 billion dollars, already to launch the business had a history of 25 years in China, have produced hundreds of millions of toys during that time. 65% of the American Thai total annual turnover are all purchased from China directly. So, " recalls making " safe for beauty As soon as send out, cause and shake in the whole world. Nowadays, with the investigating further of the experts of both sides, the result became known to all at last. The beautiful safe for successively domestic toy at recovery of 3 times,in before retrieve twice toy among, what designed and produced accounted for 85% at the request of American importer; Because the one that does not fit U.S.A.'s requirement in lead content accounts for 15%. It is qualified that the lead among the paint of all toyses retrieved of the third time dissolves the appearing amount. On September 21, the American Thai company apologizes to China, avow the most products recalled are caused by American fault in the design of Thai company, show that wishes to recall the incident and bear overall responsibility for the toy. American safe apology, " Made in China " making recent months cause a stir in the whole world The incident has transferred.
Canada " Globe and Mail " publishes the article and claims, initiates " Made in China " The reason why quality blocks is a North American designer, instead of Made in China fault of Shang sometimes. Delivered a research paper and revealed, the toy was recalled caused by designing defects that about 3/4 were in the incident in recent years a few days ago according to Canada. In the past 20 years, the toy was recalled in the incident only it was caused that 10% are exceeded standard etc. by the lead content and made the question. Meanwhile, some brand holders of American-European company bear inescapable responsibility to the security question of the products too. Because of a lot of being from products of China, from brand, design until main material to offer by American-European company, except that the packaging is had " Made in China " Words find the traces of the Chinas outside again for one silk. Present American safe toy apologize incident to prove this too.
In fact, in the countries all over the world, it is very common thing that the products were recalled, U.S.A., Japan and a lot of famous-brand enterprises of Europe have recalled the products. Dr. Ball, officer of association shows Germany's technical supervision to the outside: "I do not like that kind of method to always discredit the Chinese products. The products of the German producer are not qualified absolutely either, just from China because of the a greater part of consumer goods in the German shop, 40% in the consumer goods that U.S.A. imported last year from China too. So the proportion of the Chinese products exceeds the other producing areas in the question products. " This association reveals, the probability that the products of China go wrong is actually very low, several ten thousand just present a question products, the test result is not than " Germany make " Inferior. The quantity that the Chinese products are examined is much greater than before, ones that passed and tested were more and more too. Dr. Ball thinks: "Chinese totally have the ability to make high-quality products. "
In fact, thousands upon thousands consumers' actual test in standing the world every day of the Chinese export commodities. The statistics of Chinese Quality Testing Bureau indicate, from 2004 to 2006, it was 99%, 99% and 99.2% respectively that China exported the qualification rate of the food to U.S.A., it is 99.02%, 98.85% and 99.08% separately that U.S.A. exports the qualification rate of the food to China, it is roughly the same that the two compare. Not long ago, Japan thick to work imports and exports food control statistical report reveal that province announce 2006 while being raw, the food which China exports to Japan inspects the qualification rate by random samples and reaches 99.42%, and U.S.A. is 98.69%, European Union is 99.38%. Therefore, the goods quality of Made in China are not inferior to the developed country in the USA and Europe at all.
The quality crisis comes from the battle of the standard
The reporter realizes in interviewing, " Made in China " The blocking of the experience, as regards case that has already revealed, only a few are " Made in China " One's own reason is mostly the battle of the standard between China and foreign countries. Flat expression when interviewed by reporter of the banyan of king of assistant researcher of University of International Business & Economics, the reason why some Chinese goods produce the question lies in there are products quality level differences in some aspects in China and foreign countries, or these products have new safety standards, not the quality of the Chinese products is poor. For example, the products recalled by German toy company Martell, the implementation of a new products safety standard to come into force because of May of this year; It does not accord with the standard that some countries in Southeast Asia criticize the big white hare's toffee of Made in China this year, prove sample of them science, standard disclose, have local enterprise persuade government create obstacles " Made in China " afterwards It dislikes.
Banyan Wang say, in fact, walk trade protectionism real under the title of battle of the standard while being flat, after tariff barrier is removed progressively, are becoming the new tendency in international trade. Some American-European big countries set up various technological barriers and green standards, has already reached the pondered-over stage. 2004, " MIC " produced in Guangzhou The electronic clock encounters the technological barrier of European Union, only because a screw must be unleaded within the electronic clock. Nearly no producer of China could produce such unleaded screw at that time, so for this screw, the cost of an electronic clock will increase by 6 to 8 times soon.
At the world instantly, who has made the standard, who grasps the trade initiative, and behind the standard one, it is the contention of the national scientific and technological capability. Rely on the strong scientific and technological capability, the developed country has made hundreds and thousands of products standard, production standard and measured the standard, construct a lot of TBT (Technical barriers to trade). Since the eighties of last century, U.S.A., Germany, Britain,etc. were developed in country the proportion of adopting the international standard of the standard had already exceeded 80%, Japan is up to 90%, but China is up to 44% so far. For a long time, the standard system of China has been relatively backward all the time, compared with international standard many standards have sizable disparity. Low-level standard system, make China much enterprise organize and produce and participate in the international competition when being more low-level for a long time, its result can be well imagined.
China is the big country of manufacturing industry, since reform and opening-up, China's economy has developed on sizable intensity the emergence depending on the manufacturing industry, still rely on the manufacturing industry on sizable intensity too in the future. If we can pair "Made in China " The prestige crisis met abroad is regarded as a challenge, a chance, like crisis -like Japanese of the experience of those years, draw lesson, let " Made in China " Become the standards of U.S.A., Europe, let the food standard of China become highest standard in whole world, then, the emergence of China is just within sight.
As far as reporter know, at present, China is promoting product quality progressively, Air Bus Company has already begun to go to China to purchase more and more accurate parts. Ten thousand steel of minister of Ministry of Science and Technology showed a few days ago it crosses over the extensive stage of Made in China through the scientific and technological progress to the outside, have already become task of top priority. The State Ministry of Science and Technology has already passed relevant regulations or clauses such as " law of scientific and technological progress ", to promote " Made in China " To " China's creation ".
Showing posts with label Made In China. Show all posts
Showing posts with label Made In China. Show all posts
Tuesday, June 1, 2010
Expensive era: "Made in China" Expect to deduce again
Face each side's pressure, " Made in China " Cost advantage or already lose. At the new pressure, traditional Made in China industry demands urgently to look for a new existence route. " Made in China" It's time to redefine.
Energy, raw materials, adjustment for export tax rebate, processing trade new policies, cost of labor and RMB appreciate and already enable and rely on the Made in China industry of the price advantage to face very severe situation simply with factors such as the trade barrier,etc..
In fact, the cost advantages of a lot of Chinese enterprises or already losing. How to define " Made in China " again ? How to dissolve enterprises " Expensive " ,Becoming the difficult problem that a lot of enterprises can't avoid. At the new pressure, " Made in China " Demand urgently to look for a new existence route.
Predicament: Because cheap to face the pain of the cost, " Made in China " Face this or that a great deal of to censure while favoring by the buyer too. With influencing the changing sharply of the numerous factors of the cost in recent years, a signal spreads again, the advantage of low cost, low price of China is changing, expensive era has already come.
"Compared with the same period last year, the export cost of this year of the stationery trade has been raised by more than 10% at least. " While interviewing, once the army told reporters like this. Once the army was a Ningbo general manager of Co., Ltd. of capable imports and exports, went through numerous hardships in decades in the stationery trade, have others' acumen and thinking of exceeding to this trade. He says: "Change to the example only with the export tax rebate policy, the rate of return tax of export of the plastics products drops to 5% from 11%, having lacked 6 points, and this may be only miserable profit rate of most enterprises. " A person in charge of ceramic enterprise of daily expenses in Chaozhou tells reporters, since last year, receive the price of raw materials, generally upward influence of labor cost, energy, freight, the pottery exports the cost and rises continuously, in addition, RMB appreciate, rising by a wide margin of the expenses of inspection and quarantine, the comprehensive cost that the pottery exported has risen by about 15%, enterprises export benefit and exert a tremendous influence.
The cost growing to even greater heights has touched the nerve of the manufacturers originally worrying about petty gain or loss to the cost. In fact, as early as two years ago, the industry, to " Made in China " Have " Expensive era " The coming one advises and is warned. Economist Wei Jie claimed at that time: "Expensive era of entry 10 years ahead of time that the economy of China estimates more than the expert. " Before this, some economists were 2015 to the prediction appearing in expensive era. Economist who endangers the speech writes articles specially this flourishing age ---" it pays close attention to to be and should to expensive arrival of era ", show, if is not ready, such a impact will be fatal for Chinese enterprise.
In Wei being outstanding to seem, 6 great reason cause expensive arrival of era: Working condition, cost of labor and RMB appreciating and anti-dumping,etc. international factor such as energy, raw materials, communications and transportation, land and environmental protection. Wei Jie was four pieces of medicines under enterprises at that time: Increase extensively and turn to saving type economy; The advantage strategy of the cost is turned to technological advantage strategy; Adjust the industrial structure, abandon those products apt to initiate the cost to rise, turn to the high added value; Improve enterprise's efficiency through improving and offset expensive influence. Wei's view has been responded in coastal economically developed areas such as Jiangsu and Zhejiang Provinces, Guangdong,etc. subsequently. Advertise for workers difficult, operation cost rise, let" go to the Midwest " Such a once slogan, as to many pearls trigonometries and long and triangular enterprise, already no longer but the slogan has been so simple.
Outlet: Seek, survive new law " actually, the cost that China go through at present pain one inevitable course, Japan, Chinese Taiwan,etc. have gone through such a pain too. " Jiangsu person who enlarge international group business six manager YuXiang Xu say " come ' Made in China ' of redefining, now. "
According to his introduction, in last century, Japan and China Hong Kong, China Taiwan, Singapore, South Korea regard as the minimum production manufacturing center of cost in whole world, but the manufacturers of Japan and the Four little Dragons in Asia, find soon it is prosperous in a short time that the low cost can only bring to make. They realize, want to gain success for a long time, must pay attention to product quality and innovation, invest in researching and developing and design, pay attention to the sales tactics and value-added service, thus shift to higher value chain.
In fact, the traditional advanced manufacturing industry is nowadays walking in Japan and old road of those years of the Four little Dragons in Asia again, India, Vietnam,etc. on the low end manufacturing industry of country in Southeast Asia, faintly visible " Made in China " Yesterday's shade.
As enterprises lose the cost advantage, how is it? Select a good opportunity and change one's profession or make the transition; Regard scamp work as countermeasure, struggle earnestly; Choose to shift to the upper reaches of the value chain, strengthen innovating and input of research and development? At the new pressure, " Made in China " Demand urgently to look for a new existence route.
What the financial affairs come from Xu YuXiang, know the way that the cost controls well. He thinks, the cost should rely on technology and production management to realize to control, but not is only put resources into and get, "that kind only by pocket worker salary, by waste resource environment obtain the low-cost way for the cost, simple, excessive competition predicament that the products will be low value-added of falling into technology finally, the advanced market is weak in China. " He proposes, enterprises should work hard in internal management, products innovation, these three skills of popularizing more, malignant " price war " More and more hard to carry on.
Once the army thought too, " Made in China " Should only " The low-priced goods " Pronoun,it is low cost can again by scamp work, the artificial to if coming, realize when pocketing. He says, in expensive era, enterprises should develop towards technological advantage from the low-cost advantage, the technological innovation becomes an important problem which concerns enterprise's life and death, because some small and medium-sized enterprises must die, " certainly this is a good thing too to original advantage enterprises". Zeng Jun says, " if enterprises want to develop continuously, must innovate constantly, upgrading, producing and upgrading the products constantly, the market upgrade, it is the capital that is upgraded finally There are outlets like this. The pain issue take two 3 year at least, see who reacts fast. In expensive era, it is inevitable to shuffle again, can only wait for death if not changing, may court death while changing, but has altered the demutation in possible death. " But he says frankly, for now, low cost, low price will be Made in China industry main tactics existing for a long time.
The reporter knows in interviewing, run high in the face of the cost, price rising has become first-selection of many enterprises at this Guangzhou Export Commodities Fair. Once the army revealed, the capable stationery products that exhibited at this Guangzhou Export Commodities Fair generally raised the price by more than 10% to more than 20, "certainly, there were much innovation than in the past in these products, and all these were the rational price rising on the basis of considering cost. "He say to advanced to make when not marching towards as enterprise, cost pressure can corresponding to lighten at the same time.
Soldier propose enterprise offer, should try hard "carefully", The refund of tax that must consider expecting is changed, the material is changed, the policy is changed etc., join these factors while offering. Meanwhile, validity of offer is variable and short, the appended document should increase, keep the right of raising the price, handle the big form of long form cautiously.
Energy, raw materials, adjustment for export tax rebate, processing trade new policies, cost of labor and RMB appreciate and already enable and rely on the Made in China industry of the price advantage to face very severe situation simply with factors such as the trade barrier,etc..
In fact, the cost advantages of a lot of Chinese enterprises or already losing. How to define " Made in China " again ? How to dissolve enterprises " Expensive " ,Becoming the difficult problem that a lot of enterprises can't avoid. At the new pressure, " Made in China " Demand urgently to look for a new existence route.
Predicament: Because cheap to face the pain of the cost, " Made in China " Face this or that a great deal of to censure while favoring by the buyer too. With influencing the changing sharply of the numerous factors of the cost in recent years, a signal spreads again, the advantage of low cost, low price of China is changing, expensive era has already come.
"Compared with the same period last year, the export cost of this year of the stationery trade has been raised by more than 10% at least. " While interviewing, once the army told reporters like this. Once the army was a Ningbo general manager of Co., Ltd. of capable imports and exports, went through numerous hardships in decades in the stationery trade, have others' acumen and thinking of exceeding to this trade. He says: "Change to the example only with the export tax rebate policy, the rate of return tax of export of the plastics products drops to 5% from 11%, having lacked 6 points, and this may be only miserable profit rate of most enterprises. " A person in charge of ceramic enterprise of daily expenses in Chaozhou tells reporters, since last year, receive the price of raw materials, generally upward influence of labor cost, energy, freight, the pottery exports the cost and rises continuously, in addition, RMB appreciate, rising by a wide margin of the expenses of inspection and quarantine, the comprehensive cost that the pottery exported has risen by about 15%, enterprises export benefit and exert a tremendous influence.
The cost growing to even greater heights has touched the nerve of the manufacturers originally worrying about petty gain or loss to the cost. In fact, as early as two years ago, the industry, to " Made in China " Have " Expensive era " The coming one advises and is warned. Economist Wei Jie claimed at that time: "Expensive era of entry 10 years ahead of time that the economy of China estimates more than the expert. " Before this, some economists were 2015 to the prediction appearing in expensive era. Economist who endangers the speech writes articles specially this flourishing age ---" it pays close attention to to be and should to expensive arrival of era ", show, if is not ready, such a impact will be fatal for Chinese enterprise.
In Wei being outstanding to seem, 6 great reason cause expensive arrival of era: Working condition, cost of labor and RMB appreciating and anti-dumping,etc. international factor such as energy, raw materials, communications and transportation, land and environmental protection. Wei Jie was four pieces of medicines under enterprises at that time: Increase extensively and turn to saving type economy; The advantage strategy of the cost is turned to technological advantage strategy; Adjust the industrial structure, abandon those products apt to initiate the cost to rise, turn to the high added value; Improve enterprise's efficiency through improving and offset expensive influence. Wei's view has been responded in coastal economically developed areas such as Jiangsu and Zhejiang Provinces, Guangdong,etc. subsequently. Advertise for workers difficult, operation cost rise, let" go to the Midwest " Such a once slogan, as to many pearls trigonometries and long and triangular enterprise, already no longer but the slogan has been so simple.
Outlet: Seek, survive new law " actually, the cost that China go through at present pain one inevitable course, Japan, Chinese Taiwan,etc. have gone through such a pain too. " Jiangsu person who enlarge international group business six manager YuXiang Xu say " come ' Made in China ' of redefining, now. "
According to his introduction, in last century, Japan and China Hong Kong, China Taiwan, Singapore, South Korea regard as the minimum production manufacturing center of cost in whole world, but the manufacturers of Japan and the Four little Dragons in Asia, find soon it is prosperous in a short time that the low cost can only bring to make. They realize, want to gain success for a long time, must pay attention to product quality and innovation, invest in researching and developing and design, pay attention to the sales tactics and value-added service, thus shift to higher value chain.
In fact, the traditional advanced manufacturing industry is nowadays walking in Japan and old road of those years of the Four little Dragons in Asia again, India, Vietnam,etc. on the low end manufacturing industry of country in Southeast Asia, faintly visible " Made in China " Yesterday's shade.
As enterprises lose the cost advantage, how is it? Select a good opportunity and change one's profession or make the transition; Regard scamp work as countermeasure, struggle earnestly; Choose to shift to the upper reaches of the value chain, strengthen innovating and input of research and development? At the new pressure, " Made in China " Demand urgently to look for a new existence route.
What the financial affairs come from Xu YuXiang, know the way that the cost controls well. He thinks, the cost should rely on technology and production management to realize to control, but not is only put resources into and get, "that kind only by pocket worker salary, by waste resource environment obtain the low-cost way for the cost, simple, excessive competition predicament that the products will be low value-added of falling into technology finally, the advanced market is weak in China. " He proposes, enterprises should work hard in internal management, products innovation, these three skills of popularizing more, malignant " price war " More and more hard to carry on.
Once the army thought too, " Made in China " Should only " The low-priced goods " Pronoun,it is low cost can again by scamp work, the artificial to if coming, realize when pocketing. He says, in expensive era, enterprises should develop towards technological advantage from the low-cost advantage, the technological innovation becomes an important problem which concerns enterprise's life and death, because some small and medium-sized enterprises must die, " certainly this is a good thing too to original advantage enterprises". Zeng Jun says, " if enterprises want to develop continuously, must innovate constantly, upgrading, producing and upgrading the products constantly, the market upgrade, it is the capital that is upgraded finally There are outlets like this. The pain issue take two 3 year at least, see who reacts fast. In expensive era, it is inevitable to shuffle again, can only wait for death if not changing, may court death while changing, but has altered the demutation in possible death. " But he says frankly, for now, low cost, low price will be Made in China industry main tactics existing for a long time.
The reporter knows in interviewing, run high in the face of the cost, price rising has become first-selection of many enterprises at this Guangzhou Export Commodities Fair. Once the army revealed, the capable stationery products that exhibited at this Guangzhou Export Commodities Fair generally raised the price by more than 10% to more than 20, "certainly, there were much innovation than in the past in these products, and all these were the rational price rising on the basis of considering cost. "He say to advanced to make when not marching towards as enterprise, cost pressure can corresponding to lighten at the same time.
Soldier propose enterprise offer, should try hard "carefully", The refund of tax that must consider expecting is changed, the material is changed, the policy is changed etc., join these factors while offering. Meanwhile, validity of offer is variable and short, the appended document should increase, keep the right of raising the price, handle the big form of long form cautiously.
Thursday, May 6, 2010
From "Made In China" to "China's Management"
Made In China is that the experts talked about most the topic in recent years, the persons who talked about praised and demoted too, no matter praise, demote, their purposes are all for the transition of the manufacturing industry and outlet of the manufacturing industry in the future.
The persons who praise usually said in the past 30 years, " Made In China " Make history after creating the purpose of touching in the world, the products of Made In China are nearly ubiquitous and having everything in every corner of the world. Someone has also cited such an example, an American woman is within one year, if the products not buying and not using China to produce, what kind of circumstances day will be? The result proves, it is unnecessary the products of Made In China will bring great inconvenience to them, the products of Made In China will make them save a lot! Thus prove, can't lack the products of Made In China in the world!
The persons who demote talk about " Made In China " Mean low technology, cheap goods, low salary, high energy consumption, resource, high pollution, in order that " three is low " product to ask Made In China (low price, low quality, low grade) Products. Certainly, perhaps this is a fact. Our manufacture in the past 30 years, it is transient and brilliant to nearly depend on market of policy opportunity, blowout, sharp factor of people's lipstick, low cost, resources and what the high pollution brought, how long it can last, this is a realistic problem that we will consider urgently now and in the future.
Does Made In China come to a dead-end on earth? How far can Made In China go? Where is Made In China direction? Where is the way?
Then, someone proposes being from " Made In China " Move towards " China creates " . This really enough daring and resolution, is enough for the atmosphere! However, I think, " China creates " Though atmosphere, is there a very far distance with current Made In China? This just as we just stepped into socialism that year, someone proposed it was the same that we had already reached the communist level, then make great leap forward, the result is a famine of three years. And for example some enterprises are the same, it is less than 10 hundred million to sell every year, they propose: Our goal is trade the first in the world, march into 500 tops of the world in three years. The slogan is deafening, but these enterprises had already turned into in the past within several years virginly. This is Chinese and advancing rashly often easy to make the doctrine, left-leaning doctrine of Chinese enterprise, or lack close examination and result analyzed conscientiously to reality and situation. Ideal ideal, reality belong to reality, reality frequently, and ideal two different matters, it whether we say you walk you to be competent, can " how it will be people how loudly to produce boldly! "
" China creates " Really encourage people very much, very attractive. However, the foundations of Made In Chinaglobrand.com enterprises are not steady and sure, not firm enough enough, Chinese enterprises also lack the key competitiveness, can't still reach " China creates " . So, I think " China creates " Not reality, too irritable! A little bit hollow! In fact, our manufacturing industry is still at lower stage, there are very long distances from advanced enterprises of the world, there are very far waysing will go, we are still a bit more steady and sure good.
Someone proposes " Made In China " Should turn towards " China designs " , " China serves " Or " China becomes more meticulous " Stride forward, do I think, where is this the root not catching Made In China either? No matter " China designs " , " China serves " " China becomes more meticulous " ,Have not got hold of " experience " that Made In China was accumulated in the past 30 years With the road that will take in the future ----The combination of the internationalized road is lighted, have not competed for enterprise DNAs needed and key competitiveness structure and put forward the rational opinion for the Made In China industry and international enterprise on the same stage.
Reviewed Japanese our neighbor, had met the same awkwardness too those years. Their products have met such an experience while throwing into the American market too, Japanese goods are all the low-grade goods of the low quality in American consumer's mind. But later on they size up the situation, suit measures to local conditions, do all one can to catch up, introduce and wear bright, stress quality severely. Rush out of Asia finally, capture America and Europe, span world market.
Then, is the direction of Made In China there? Where is the way? Year when it is the next ten, it is the 30 year next,what where is Made In China from from? I think, our manufacturing industry should be from " Made In China " To " China's management " Stride forward.
To whole Made In China industry enterprise, " China's management " It is a directionality question. This is because Made In China most of enterprises all lack strategic management, lack the direction to guide, a lot of enterprises wade across the stream by feeling the way, see one step take one steps, does not have long-term thinking, not clear either that should be what is done tomorrow today. In fact, management to want, manage for tomorrow, manage for future, for make achievement and management. So, strengthening management turns into the direction of advance of Made In China enterprise.
To those Made In China enterprises eager for quick success, " China's management " It is a method and means. If someone asks me, what Chinese enterprises are the most scarce, I can answer without the least hesitation: " management, management, it is still the management " . Because management has not kept up with, we can only be in the lower stage competition, price competition, promoting the competition, advertising competition, products competition. Because it is uncomplete to in management, we can only be in " 6+1 " Value chain China obtain" 1" ; Because lack and organize managerial ability, our enterprises can only be that " the boss urges " , " the outside is driven " , " the opportunity is driven " , " resources are driven " ,Can't " The organization urges " , " internal ability is driven " , " learn to drive " , " the value chain is driven " , " consumer's value is driven " .
To those enterprises with outstanding and remarkable pursuit, " China's management " It is a kind of responsibility and task. We grow, advance wave upon wave while being such a, very rare era, era give us one chance and opportunity of creating the wealth, Chinese administrator has responsibility to bear the psychology that carry on smoothly as the latecomer without regretting, the low technology that meanwhile, bear and hold up turning back too ", cheap goods, low salary, tall energy consumption, resource, polluting high " This kind of situation of manufacturing industry is great to let! And the method to change this kind of situation is only to pay attention to managing, strengthening management, improving management. Through managing, establish outstanding and remarkable enterprises; Through managing, establish the range pole, drive large quantities of Made In China enterprises, establish brands, extricate oneself from a plight, create a kind of national competition advantage.
To great company and great administrator, management is a kind of mission even more! We often sigh over with feeling: We seldom see China have great companies, can create the happiness as the aim for the mankind, it is full of the enterprises of senses of calling that can be taking changing people and living as goal. Only the great company and great entrepreneur will have a kind of sense of calling to era and to the society. It is to promote the development of enterprise and promote the mankind to progress for the mission constantly that they look at management in this kind of company, it is routes to get rich that they seldom regard managing enterprises well as, seldom want too to be eternal for one's own distinguished personages! Fact just the opposite, because they are fill to the mankind, sense of calling to the society, so they will eternal distinguished personages have, enterprise can become brilliant and great!
Say, meet the needs of the world, the Made In China industry is only getting calm, study and manage, pay attention to managing, managing from coming horizontally, carry on management through to the end, our manufacturing company could extricate oneself from a plight, could compete with advanced and national enterprises on the same stage; Through the deepening of management, is constructing the key competitiveness of enterprises constantly, we may surmount America and Europe and these strong rivals of Japan!
Say, in the face of the future, the Made In China industry could improve one's own DNA better only through managing too from coming longitudinally; Constant promotion, improving constantly, innovating constantly only in management! We could set up century-old enterprises, the family estate could be evergreen!
Management is a comprehensive discipline, and philosophy, is science and art, but mostly practise, so it is a theoretical foundation of Made In China industry, while can in practice back feeding theory, the ones that create and serve enterprises better " China's management " .
Manage, only " China's management " too ,Could let " Made In China " The ones that move towards letting the world shout and move " China's quality " , " China designs " , " China serves " And even " China creates " !
The persons who praise usually said in the past 30 years, " Made In China " Make history after creating the purpose of touching in the world, the products of Made In China are nearly ubiquitous and having everything in every corner of the world. Someone has also cited such an example, an American woman is within one year, if the products not buying and not using China to produce, what kind of circumstances day will be? The result proves, it is unnecessary the products of Made In China will bring great inconvenience to them, the products of Made In China will make them save a lot! Thus prove, can't lack the products of Made In China in the world!
The persons who demote talk about " Made In China " Mean low technology, cheap goods, low salary, high energy consumption, resource, high pollution, in order that " three is low " product to ask Made In China (low price, low quality, low grade) Products. Certainly, perhaps this is a fact. Our manufacture in the past 30 years, it is transient and brilliant to nearly depend on market of policy opportunity, blowout, sharp factor of people's lipstick, low cost, resources and what the high pollution brought, how long it can last, this is a realistic problem that we will consider urgently now and in the future.
Does Made In China come to a dead-end on earth? How far can Made In China go? Where is Made In China direction? Where is the way?
Then, someone proposes being from " Made In China " Move towards " China creates " . This really enough daring and resolution, is enough for the atmosphere! However, I think, " China creates " Though atmosphere, is there a very far distance with current Made In China? This just as we just stepped into socialism that year, someone proposed it was the same that we had already reached the communist level, then make great leap forward, the result is a famine of three years. And for example some enterprises are the same, it is less than 10 hundred million to sell every year, they propose: Our goal is trade the first in the world, march into 500 tops of the world in three years. The slogan is deafening, but these enterprises had already turned into in the past within several years virginly. This is Chinese and advancing rashly often easy to make the doctrine, left-leaning doctrine of Chinese enterprise, or lack close examination and result analyzed conscientiously to reality and situation. Ideal ideal, reality belong to reality, reality frequently, and ideal two different matters, it whether we say you walk you to be competent, can " how it will be people how loudly to produce boldly! "
" China creates " Really encourage people very much, very attractive. However, the foundations of Made In Chinaglobrand.com enterprises are not steady and sure, not firm enough enough, Chinese enterprises also lack the key competitiveness, can't still reach " China creates " . So, I think " China creates " Not reality, too irritable! A little bit hollow! In fact, our manufacturing industry is still at lower stage, there are very long distances from advanced enterprises of the world, there are very far waysing will go, we are still a bit more steady and sure good.
Someone proposes " Made In China " Should turn towards " China designs " , " China serves " Or " China becomes more meticulous " Stride forward, do I think, where is this the root not catching Made In China either? No matter " China designs " , " China serves " " China becomes more meticulous " ,Have not got hold of " experience " that Made In China was accumulated in the past 30 years With the road that will take in the future ----The combination of the internationalized road is lighted, have not competed for enterprise DNAs needed and key competitiveness structure and put forward the rational opinion for the Made In China industry and international enterprise on the same stage.
Reviewed Japanese our neighbor, had met the same awkwardness too those years. Their products have met such an experience while throwing into the American market too, Japanese goods are all the low-grade goods of the low quality in American consumer's mind. But later on they size up the situation, suit measures to local conditions, do all one can to catch up, introduce and wear bright, stress quality severely. Rush out of Asia finally, capture America and Europe, span world market.
Then, is the direction of Made In China there? Where is the way? Year when it is the next ten, it is the 30 year next,what where is Made In China from from? I think, our manufacturing industry should be from " Made In China " To " China's management " Stride forward.
To whole Made In China industry enterprise, " China's management " It is a directionality question. This is because Made In China most of enterprises all lack strategic management, lack the direction to guide, a lot of enterprises wade across the stream by feeling the way, see one step take one steps, does not have long-term thinking, not clear either that should be what is done tomorrow today. In fact, management to want, manage for tomorrow, manage for future, for make achievement and management. So, strengthening management turns into the direction of advance of Made In China enterprise.
To those Made In China enterprises eager for quick success, " China's management " It is a method and means. If someone asks me, what Chinese enterprises are the most scarce, I can answer without the least hesitation: " management, management, it is still the management " . Because management has not kept up with, we can only be in the lower stage competition, price competition, promoting the competition, advertising competition, products competition. Because it is uncomplete to in management, we can only be in " 6+1 " Value chain China obtain" 1" ; Because lack and organize managerial ability, our enterprises can only be that " the boss urges " , " the outside is driven " , " the opportunity is driven " , " resources are driven " ,Can't " The organization urges " , " internal ability is driven " , " learn to drive " , " the value chain is driven " , " consumer's value is driven " .
To those enterprises with outstanding and remarkable pursuit, " China's management " It is a kind of responsibility and task. We grow, advance wave upon wave while being such a, very rare era, era give us one chance and opportunity of creating the wealth, Chinese administrator has responsibility to bear the psychology that carry on smoothly as the latecomer without regretting, the low technology that meanwhile, bear and hold up turning back too ", cheap goods, low salary, tall energy consumption, resource, polluting high " This kind of situation of manufacturing industry is great to let! And the method to change this kind of situation is only to pay attention to managing, strengthening management, improving management. Through managing, establish outstanding and remarkable enterprises; Through managing, establish the range pole, drive large quantities of Made In China enterprises, establish brands, extricate oneself from a plight, create a kind of national competition advantage.
To great company and great administrator, management is a kind of mission even more! We often sigh over with feeling: We seldom see China have great companies, can create the happiness as the aim for the mankind, it is full of the enterprises of senses of calling that can be taking changing people and living as goal. Only the great company and great entrepreneur will have a kind of sense of calling to era and to the society. It is to promote the development of enterprise and promote the mankind to progress for the mission constantly that they look at management in this kind of company, it is routes to get rich that they seldom regard managing enterprises well as, seldom want too to be eternal for one's own distinguished personages! Fact just the opposite, because they are fill to the mankind, sense of calling to the society, so they will eternal distinguished personages have, enterprise can become brilliant and great!
Say, meet the needs of the world, the Made In China industry is only getting calm, study and manage, pay attention to managing, managing from coming horizontally, carry on management through to the end, our manufacturing company could extricate oneself from a plight, could compete with advanced and national enterprises on the same stage; Through the deepening of management, is constructing the key competitiveness of enterprises constantly, we may surmount America and Europe and these strong rivals of Japan!
Say, in the face of the future, the Made In China industry could improve one's own DNA better only through managing too from coming longitudinally; Constant promotion, improving constantly, innovating constantly only in management! We could set up century-old enterprises, the family estate could be evergreen!
Management is a comprehensive discipline, and philosophy, is science and art, but mostly practise, so it is a theoretical foundation of Made In China industry, while can in practice back feeding theory, the ones that create and serve enterprises better " China's management " .
Manage, only " China's management " too ,Could let " Made In China " The ones that move towards letting the world shout and move " China's quality " , " China designs " , " China serves " And even " China creates " !
The Advertisement makes "Made In China" in 30 Seconds Reputation
A propaganda " Made In China " by leading making of Department of Commerce recently The advertising propaganda film beginning of the international image is in Cable News Network (CNN) Broadcast, this advertisement takes pains to make and consolidate " Made In China " again Reputation on market of the whole world. " Made In China is ubiquitous " ,
The advertisements of 30 seconds have shown Made In China ubiquitous figure mainly: Running shoes, daily electric apparatus, MP3 in fashion personage's hands, model's clothes on one's body used on athlete's foot, have left " Made In China " in every corner of the world Seal.
This advertisement rounds " Made In China, the world cooperates " The theme of this centre, emphasize Chinese enterprises produce the high-quality products, strengthening cooperation with the overseas companies of various countries constantly. This advertisement has represented such a fact with the passage scene, that occupied mainstream of the public opinion should be " Made In China " How to benefit the whole world, but not " Chinese products question " that the western media propagandizes again and again .
The advertisements of 30 seconds have shown Made In China ubiquitous figure mainly: Running shoes, daily electric apparatus, MP3 in fashion personage's hands, model's clothes on one's body used on athlete's foot, have left " Made In China " in every corner of the world Seal.
This advertisement rounds " Made In China, the world cooperates " The theme of this centre, emphasize Chinese enterprises produce the high-quality products, strengthening cooperation with the overseas companies of various countries constantly. This advertisement has represented such a fact with the passage scene, that occupied mainstream of the public opinion should be " Made In China " How to benefit the whole world, but not " Chinese products question " that the western media propagandizes again and again .
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