Dubai: Made in China no longer means what it used to, a senior Chinese trade representative has told Gulf News.
Jiang Ming Jiang, deputy director at the Chongqing Foreign Trade and Econ-omic Relations Commission, says that while Chin-ese goods are cheap, their reputation for being low quality is unfair.
"It may have happened before but [now] it is not normal," Jiang told Gulf News through an interpreter.
"It is a prejudice. Chinese quality has greatly changed and improved."
Jiang's comments came on the sidelines of the China Sourcing Fair at Dubai International Conference and Exhibition Centre, which has brought hundreds of Chinese suppliers to the UAE this week.
China's exports to the UAE amount to 15 per cent of the country's imports, and range from metals to adhesives to textiles. According to a survey conducted in 2007, 58 per cent of Chinese exporters currently export to the Middle East, 13 per cent for more than 20 years.
Growing middle class
Bill Janeri, general manager of Global Sources, the company that organised the show, pointed out the importance of China-UAE trade to companies in the region.
"Dubai is the third largest re-export market in the world. When you look at the amount of trade that goes through this market, there is no better location," he said. He added that while trade between China and the UAE was significant, in other regional markets it was just beginning to take off. Demand for consumer products — as well as materials — would increase as countries in the Mena region develop.
"As an economy stabilises and expands, so does its middle class. A growing middle class brings more disposable income and a growing demand for consumer products," he said.
Janeri added that the quality of Chinese goods had improved over the last few years, with many of the country's exporters operating to ISO standards and other international product-safety certifications. It was a point that Jiang was keen to stress. "It [the product] is much cheaper," he said. "But our products enter European markets not just because they are cheap but because they are high quality."
Monday, June 6, 2011
Saturday, August 21, 2010
Made in China
Made in China or "Made in P.R.C." (simplified Chinese: 中国制造; traditional Chinese: 中國製造; pinyin: zhōngguó zhìzào) is a mark affixed to products manufactured in the People's Republic of China, specifically mainland China. While Hong Kong and Macau are special administrative regions of China, most products made in those regions are labeled as "Made in Hong Kong" and "Made in Macau", respectively. Although the name "China" is used by both the People's Republic of China and the Republic of China, the label "Made in China" is generally affixed to products made in the former. Products made in the Republic of China do not use the "Made in China" label. Rather, they use "Made in Taiwan", "Made in R.O.C." or a combination of both is also possible, "Made in Taiwan, R.O.C."
Marketing significance
Made in China is one of the most recognizable labels in the world today due to the large manufacturing industry of rapidly developing China. The country is the largest exporter in the world and the made in china label can be seen on a huge range of goods from clothing to electronics.
Some companies, such as Apple choose to label their products with "Designed by Apple in California Assembled in China" to indicate that even though the products are made in China, the original design was from the US. However, US law requires the country of origin of the product to be clearly displayed on the product, or on the product's container if it is enclosed.
Controversies
2007 Chinese Export Recall
The 2007 Chinese export recalls were a series of scandals involving tainted food and products exported from China, starting with tainted pet food imported from China to the United States that poisoned pets.[3] The recalls sparked international concern that many products made in China do not meet minimum quality standards. Soon after, the US halted imports of seafood from China after tests detected the presence of drugs unapproved in the US.[4][5] China has gone on record to admit that nearly a fifth of products made in China do not reach minimum standards.[6] Also, some children's toys made in China were found to contain excessive levels of lead, prompting widespread concern. In 2006, shipments of cough syrup and other medicines, imported from China to Panama and laden with the toxin diethylene glycol, caused mass poisonings and killed 83 people.[7]
On December 19, 2007, The US House of Representatives passed legislation (H.R. 4040) that would significantly amend the current U.S. safety establishment for consumer products imported from China.
2008 Chinese milk scandal
One year later, the 2008 Chinese milk scandal refers to a food safety incident in mainland People's Republic of China involving milk and infant formula which had been adulterated with melamine, an organic base combined with formaldehyde to form plastic. The result was catastrophic - By 22 September, nearly 53,000 illnesses, over 12,800 hospitalizations, and four infant deaths had been reported, caused by kidney stones and other renal failure.The chemical appeared to have been added to milk in order to cause it to appear to have a higher protein content. The same chemical was also involved in a series of pet food recalls in 2007. In November 2009, two individuals were executed for endangering public safety and producing and selling toxic food.
2009 Made in India scandal
In June 2009, the Nigerian Government Drug Regulatory Authority (NAFDAC) reported about the detention of a large consignment of fake anti-malarial generic pharmaceuticals labeled Made in India but produced in China[9]. The Laboratory analysis conducted by NAFDAC revealed the drugs to be fake and had it not been intercepted, about 64,200 adults would have been affected. The consignment containing Maloxine and Amalar tablets, used for the treatment of Malaria, were valued at 32.1 million Naira and were produced, packed and shipped from China. After Indian Authorities took up the matter, The State Food and Drug Administration (SFDA) of China was asked to investigate the matter[10]. In December 2009, 6 chinese traders were sentenced to death for their involvement [11]
In July 2009, customs officials in the South Indian port city of Chennai seized spurious cosmetics and mobile phone batteries worth Rs. 30 million, imported into India from Scheko in China. The 40 foot container was held up at the port for more than 75 days and opened on 13th July when the importer did not file a bill of entry. It was reported to contain over 187,000 batteries with Nokia holograms and stickers, and 126,000 cosmetic items including face packs, lipsticks and hair gels.
Expressive Media
Advertisement
In December 2009, the Chinese government launched an advertisement campaign on CNN to promote Made in China goods.
Marketing significance
Made in China is one of the most recognizable labels in the world today due to the large manufacturing industry of rapidly developing China. The country is the largest exporter in the world and the made in china label can be seen on a huge range of goods from clothing to electronics.
Some companies, such as Apple choose to label their products with "Designed by Apple in California Assembled in China" to indicate that even though the products are made in China, the original design was from the US. However, US law requires the country of origin of the product to be clearly displayed on the product, or on the product's container if it is enclosed.
Controversies
2007 Chinese Export Recall
The 2007 Chinese export recalls were a series of scandals involving tainted food and products exported from China, starting with tainted pet food imported from China to the United States that poisoned pets.[3] The recalls sparked international concern that many products made in China do not meet minimum quality standards. Soon after, the US halted imports of seafood from China after tests detected the presence of drugs unapproved in the US.[4][5] China has gone on record to admit that nearly a fifth of products made in China do not reach minimum standards.[6] Also, some children's toys made in China were found to contain excessive levels of lead, prompting widespread concern. In 2006, shipments of cough syrup and other medicines, imported from China to Panama and laden with the toxin diethylene glycol, caused mass poisonings and killed 83 people.[7]
On December 19, 2007, The US House of Representatives passed legislation (H.R. 4040) that would significantly amend the current U.S. safety establishment for consumer products imported from China.
2008 Chinese milk scandal
One year later, the 2008 Chinese milk scandal refers to a food safety incident in mainland People's Republic of China involving milk and infant formula which had been adulterated with melamine, an organic base combined with formaldehyde to form plastic. The result was catastrophic - By 22 September, nearly 53,000 illnesses, over 12,800 hospitalizations, and four infant deaths had been reported, caused by kidney stones and other renal failure.The chemical appeared to have been added to milk in order to cause it to appear to have a higher protein content. The same chemical was also involved in a series of pet food recalls in 2007. In November 2009, two individuals were executed for endangering public safety and producing and selling toxic food.
2009 Made in India scandal
In June 2009, the Nigerian Government Drug Regulatory Authority (NAFDAC) reported about the detention of a large consignment of fake anti-malarial generic pharmaceuticals labeled Made in India but produced in China[9]. The Laboratory analysis conducted by NAFDAC revealed the drugs to be fake and had it not been intercepted, about 64,200 adults would have been affected. The consignment containing Maloxine and Amalar tablets, used for the treatment of Malaria, were valued at 32.1 million Naira and were produced, packed and shipped from China. After Indian Authorities took up the matter, The State Food and Drug Administration (SFDA) of China was asked to investigate the matter[10]. In December 2009, 6 chinese traders were sentenced to death for their involvement [11]
In July 2009, customs officials in the South Indian port city of Chennai seized spurious cosmetics and mobile phone batteries worth Rs. 30 million, imported into India from Scheko in China. The 40 foot container was held up at the port for more than 75 days and opened on 13th July when the importer did not file a bill of entry. It was reported to contain over 187,000 batteries with Nokia holograms and stickers, and 126,000 cosmetic items including face packs, lipsticks and hair gels.
Expressive Media
Advertisement
In December 2009, the Chinese government launched an advertisement campaign on CNN to promote Made in China goods.
Sunday, August 15, 2010
Prokiwi International Ltd., a Christchurch-based Company, has been asked to pay a fine of $48,000 for selling Chinese-made products as being produced in New Zealand.
A total of 17 charges were imposed against the Company under the Fair Trading Act. The Company was selling such mislabeled skin care products like soaps, lotions, and lip balms to its customers, especially tourists. A total of 250 outlets were selling these products countrywide.
The products were put into the packages, which had pictures of Aoraki-Mt Cook, kiwi fruits, and a merino ram. The products were also labeled with the word, New Zealand, Aotearoa.
James Donkin, a lawyer for the Commerce Commission said that Prokiwi didn't use corrective measures for labeling its products, even after it was given a warning by the commission.
Some old stocks that were lying in the market and couldn't be sold because of the recession are now being sold with a label "Made in China", which is difficult to read.
As per Judge Moran, such an act is shameful and has smeared the Company's reputation.
He said, "It was a deliberate deception to dupe overseas tourists who have English as a second language".
The Company is seriously looking into this problem and is seeking legal help to sort it out as early as possible.
A total of 17 charges were imposed against the Company under the Fair Trading Act. The Company was selling such mislabeled skin care products like soaps, lotions, and lip balms to its customers, especially tourists. A total of 250 outlets were selling these products countrywide.
The products were put into the packages, which had pictures of Aoraki-Mt Cook, kiwi fruits, and a merino ram. The products were also labeled with the word, New Zealand, Aotearoa.
James Donkin, a lawyer for the Commerce Commission said that Prokiwi didn't use corrective measures for labeling its products, even after it was given a warning by the commission.
Some old stocks that were lying in the market and couldn't be sold because of the recession are now being sold with a label "Made in China", which is difficult to read.
As per Judge Moran, such an act is shameful and has smeared the Company's reputation.
He said, "It was a deliberate deception to dupe overseas tourists who have English as a second language".
The Company is seriously looking into this problem and is seeking legal help to sort it out as early as possible.
Friday, June 11, 2010
Made in China should stick to even more " The heart "
" made in China" The chain of global industry that it's time only one " Hands " ,The chain of global industry that it's time even more one " The brain " . And turn from hand into a brain, there is an important link in the middle, is " heart " .
About " made in China " ,Topic this see, interpreted as, can tell very dark just, in a very large range. To every one being pieces of challenge. But such a topic. But mentioned by a trade personage of China who does not take any advantage, regard this as the direction for it of the undertaking in the future.
As to some " In all seriousness " Enterprise evangelist,at the moment guilts think it go through undoubtedly pieces of " getting more interesting very " Interview target. As a professional manager, the guilt is thought of and gone through from Kodak to the field of public relations, and then reach the tire manager of firm platinum, its successful one " Step the circle " Experience of management already quilt " While enclosing" Extensive cognition.
Meanwhile, the guilt is thought of and gone through as the reputable player, has already exposed in every large media too. No matter the photographer of the " national political geography " magazine, or have personality analyst's identity of the international authentication qualification, let his distinction glamour be out of the common, passionate. And he and independent record company cooperated in introducing the our country first environmental protection record in 13 months last year; Insert painter's porridge porridge and paint the environmental protection bag with the network together; Publish <<50>>, one book recommend overall travel attack strategy; Hold serial traveling exploring In eyes of young people those, guilt think firm platinum tire to go through leadership, make cordiality and fashion.
The new year arrive, this commercial player's latest masterpiece is at present --It is a black stiff tire in our impression, one set of previous excellent beautiful overcoats in riotous profusion, and resolve to make an international brand to become " made in China " International brand.
Press close to consumers
Think calendar seem, marketing whether one can move consumer intelligence of soul in guilt. Have thought of the calendar and is engaged in marketing for many years and known this well in guilt. " made in China " in his ideal The chain of global industry that it's time only one " Hands " ,The chain of global industry that it's time even more one " The brain " . And turn from hand into a brain, there is an important link in the middle, is " heart " .
Press close to consumer's only way, it is the linking of heart and heart, the communication of heart and heart.
" Wahaha " It is the guilt that thinks and goes through a successful case mentioned frequently, because of " Wahaha " Begin to take the demand of consuming groups into consideration from the brand name, it is said these three words stem from the folk song of Xinjiang, vowel " a " because of three words Child apt sound that take place initially, easy to imitate, harmonious sounds harmonious, so adult can suitable for reading in child; In product development, it finds out the huge consumer's common heart to form --The child does not like having a meal, has typed " drink Wahaha, it is fragrant that have a meal " Advertisement,products win an immediate success,become much more popular the whole country.
Think of the calendar and say frankly, before entering firm platinum, oneself is like most consumers in guilt, do not have any concept to the tire. Think of the calendar to seem in the guilt, it is only a concept in a family property to replace. To consumer, hope, buy the appropriate products with price that suit in appropriate occasion only. The advantage replaced is that we do the thing that should be done in the city that should enter. The road conditions of the north, south, east and west of China are different, each person has one's own demands, one of the missions of the firm platinum is to want to let consumers know, other things are chosen besides fetus of former factory. For example someone like, step on the gas, first wife fetus belong to most the ABC of grade, perhaps it suit the need. And the function of replacing the fetus is here, give them more choices.
Science and technology is researched and developed Changeable marketing
"Be familiar with the road conditions of China, should meet China's special culture and national conditions too. " It shows, for this reason, it is strategic that firm platinum has been adopted from researching and developing to managing the omni-directional localization that the guilt thinks of the calendar. As entering the global tire enterprises of China at the latest, firm platinum not merely founds the factory in China, raise the price, invest against the tendency when financial crisis begins in the whole world, establish the Asian-Pacific technique center in China, this is the third research and development centre besides North America and European research and development centre of firm platinum. The Asian-Pacific technique center of firm platinum in Shanghai, become the important pillar that firm platinum global strategy technology researches and develops. Firm platinum research and development centre in China, main task new product development, make and tire design.
And with regarding middle-aged person over 40 years old as the main target consumer group on the North American market differently, firm platinum enter behind the China, trying to find out for some time and investigation, make a reservation in young people of 25-35 year old more target consumer, have adopted a series of flexible and changeable marketing tactics.
Thinking of the calendar in guilt says: "The internationalization is determined by the registered place of enterprises and industry's overall arrangement, but not the key meaning on the brand. The brand that and then internationalize, when they fell, should consider the native demand. Firm platinum, no matter how you propagate, it is the internationalized brand, but to Chinese consumer, they need reality, press close to the products of one's own life, but not a brand even more. "
BQ: Michelin, Goodyear, firm platinum have one's own factories now, what do you think of made in China?
G: Made in China does not represent cheap, we adopt Hi-Tech too, have global QC standard. And our products want sell the American-European market in other areas. We have dependability of products that enough capital guarantee us. In fact made in China, internal, price and products should suit the Chinese market, externally, the made in China industry should promote up after reaching certain stage.
BQ: Is there a generally acknowledged standard? Brand effect sanctified by usage such as Made in Japan 30 years ago in other words?
G: The economic educational circles have a wild goose to walk modes, it is the development in science and technology across boundaries that there is a mode of taking the lead. At present in Asia, Japan in primary importance, second of South Korea, China should in third. Ranking of car industry let I a surprised one modern - blow inferior, rank five already at present most during these years, but the first 5 common inside still brand to have China. It should transferred from made in China to China and created that China will surmount the Japan and Korea S., then just discuss brands, how about to go to pack it instead of only advertising.
The important links that it is in the future that environmental protection is developed continuously. So, it is just most important to discuss with environmental protection that students launch to the teenager. Recently, by China environmental protection department propagation and education centre and Nissan (China) Limited company ran investment jointly " The pure electric automobile of Nissan cup studies the contest " Can deepen the discussion once that the development strategy of the deposit is done to environmental protection.
This activity is directing firstly against the research contest of the pure electric automobile field at home, oriented towards the whole country in every large university, call strong-willed young man and Nissan Motor to fight shoulder to shoulder, devoted to establishing the car society of no emission together, share and promote the pure electric automobile in China's fast-developing solution each other. This contest proposition covers a lot of fields such as electric automobile, China's urban construction, Chinese life style and traffic environment of China, the expert evaluates and considers from many angles such as the innovative, feasibility and finishing quality of the scheme.
The relevant personnel of Nissan say: "' Nissan is green to plan 2010 ' to seek the environmental problem solution actively, among them reduce the carbon dioxide and is being discharged and being classified as the most important subject, will consume, control in competence that nature can be absorbed by car and environmental pressure and resource that business activity cause, determine as the ultimate goal. "
Beijing is modern the seventh anniversary, the tour activity that the modern heart of Beijing is happy welcomed 777 modern car owners in Beijing, the car chief commander personally witnesses the production process of one's own pet car in this activity. Beijing modern to manage under key strategy guide in quality, from get the upper hand of with pace in the past, sales volume and developing road that market strategy get the upper hand of, the new realm that change into getting the upper hand of with efficiency, quality gets the upper hand of, and has finished regarding market as the centre to the transition regarding consumer as the centre from this.
In the tour activity that the modern heart of Beijing is happy in seven years of modern China's true feelings of Beijing this time, except the modern car owner in Beijing visits the production base of one's own pet car --Modern chemical plant located in Shunyi of Beijing. Be also invited the beauty spot that visits National Great Theater,etc. and represents the style and features of new Beijing, experience different styles and features brought in ancient city of Beijing together.
The luxurious cars will all open up one's own show drawing room in the most flourishing location in the centre of the city on the basis of usual 4S shop's marketing mode, have, sell function, come out by Show brand mostly. Beijing is the important market of a luxurious car, it is luxurious brand Volvo that displays one of the most outstanding markets too, recently, the first advanced urban exhibition room in Beijing of the car of Volvo --Lie in exhibition room of bold Volvo of swallow of the south road SOHO residence of Beijing of new source and open ceremoniously. Volvo is devoted to making complete distributor's network, offers honourable services to luxurious car user in Beijing. Swallow SOHO residence of Beijing where exhibition room of bold Volvo lies in Yansha commercial circles that has the internationalized characteristics most, adjoin the Diplomatic District and three li and collect the shopping center, it is few advanced urban exhibition rooms in a luxurious car, the opening of it has indicated the car of Volvo is to the attention and confidence that further opens up of the market of Beijing.
With the lasting promotion of the preferential policy of the style under 1.6L, the little style may be said that " flushed with success " in 2009 ,Especially the good time by Ford is as the global compact car of a new generation of representatives, have obtained the great favors of media and consumer especially. A few days ago, " 2009 Chinese cars general comment rolls " sponsored by China major media car alliance Made known. Through the common assessment and consumer's online vote of 20 medias in China, new good time defeats heroes, honoured with " the best economy car of the year " Grand Prix --The 41st authoritative Grand Prix reaped in China in new good time.
As a global compact car, the good time of new Ford condensed the most remarkable design in the world of Ford Motor and developed group and resource, the retailing amount in the whole country tops 6,000 at one blow in November, become 2009 on one of the most salable style the market of compact car.
A few days ago, by car, Shandong of Palestine, (China) then " 2009 bar stupid ecological protection awards then " of limited company run-up The awards ceremony is held in Beijing. 14 outstanding environmental protection group and 38 outstanding environmental protection personage that choose in the whole country award into " 2009 ecological protection award, Shandong of bar, then " respectively Collective sum personal reward.
2008, the car of Shandong of Palestine (China) then Limited company and State Forestry Bureau Wildlife Conservation Society set up " ecological protection fund, Shandong of bar, then " together Set up " the bar stupid ecological protection award then " In order to cite and reward to those groups and individuals making the outstanding contributions in China's ecological protection. 2009, Palestine Shandong continue, provide funds of, 1 million used in " ecological protection fund, Shandong of bar, then " then Operation and " whether it is then reward Palestine Lu ecological protection " Assessment. Meanwhile, for popularize environmental protection idea further, Palestine Shandong hold two station " ecological troops of environmental protection, Shandong of Palestine, then " also then ,Organize the car owner to finish to " nature reserve of eye mountain of day of Zhejiang " Sum " pitches dragon's nature reserve in Heilongjiang " Two investigation and visit of protection zone.
Recently, Chrysler introduces 2010 sections of cool and majestic Dodge formally. This style " all can step the circle SUV " There is a beautiful bright appearance of city SUV and solid and inherent, possess the flexible space of MPV and experience comfortably, a match for the fuel economy of the car at the same time. 2010 Dodge are cool and majestic while upgrading in quality the price does not change, instruct the price it is still 299,900 yuan.
Dodge has coolly and majestically " All can step the circle " Ability, can meet the current consumer's taste to stylized SUV model. Its 182 millimetres is just between SUV and MPV from the interval of ground, has already guaranteed the cool and majestic good passing, ensure vehicle in pass curved going stability under the state at a high speed.
In addition, Dodge carries a displacement 2.7 liters of DOHC (each puts the camshaft) coolly and majestically V 6 jar engine, it transfer to at 5500 /speed of dividing when reach by maximum power of 136 kilowatts,display on cars at the same level in performance by leading positioning, extremely rich to control fun. An organic whole change speed systematic since with 6 speed hand of match it, state offer enormous torsion export and raise speed stage fast and quick smooth-going lasting in low-speed not merely, bring excellent fuel economy even more. Its comprehensive operating mode oil consumption of city is one hundred kilometers and 10.3 liters, suburban operating mode oil consumption in the expressway is only one hundred kilometers and 7.6 liters, it is lower than a lot of cars with displacement!
About " made in China " ,Topic this see, interpreted as, can tell very dark just, in a very large range. To every one being pieces of challenge. But such a topic. But mentioned by a trade personage of China who does not take any advantage, regard this as the direction for it of the undertaking in the future.
As to some " In all seriousness " Enterprise evangelist,at the moment guilts think it go through undoubtedly pieces of " getting more interesting very " Interview target. As a professional manager, the guilt is thought of and gone through from Kodak to the field of public relations, and then reach the tire manager of firm platinum, its successful one " Step the circle " Experience of management already quilt " While enclosing" Extensive cognition.
Meanwhile, the guilt is thought of and gone through as the reputable player, has already exposed in every large media too. No matter the photographer of the " national political geography " magazine, or have personality analyst's identity of the international authentication qualification, let his distinction glamour be out of the common, passionate. And he and independent record company cooperated in introducing the our country first environmental protection record in 13 months last year; Insert painter's porridge porridge and paint the environmental protection bag with the network together; Publish <<50>>, one book recommend overall travel attack strategy; Hold serial traveling exploring In eyes of young people those, guilt think firm platinum tire to go through leadership, make cordiality and fashion.
The new year arrive, this commercial player's latest masterpiece is at present --It is a black stiff tire in our impression, one set of previous excellent beautiful overcoats in riotous profusion, and resolve to make an international brand to become " made in China " International brand.
Press close to consumers
Think calendar seem, marketing whether one can move consumer intelligence of soul in guilt. Have thought of the calendar and is engaged in marketing for many years and known this well in guilt. " made in China " in his ideal The chain of global industry that it's time only one " Hands " ,The chain of global industry that it's time even more one " The brain " . And turn from hand into a brain, there is an important link in the middle, is " heart " .
Press close to consumer's only way, it is the linking of heart and heart, the communication of heart and heart.
" Wahaha " It is the guilt that thinks and goes through a successful case mentioned frequently, because of " Wahaha " Begin to take the demand of consuming groups into consideration from the brand name, it is said these three words stem from the folk song of Xinjiang, vowel " a " because of three words Child apt sound that take place initially, easy to imitate, harmonious sounds harmonious, so adult can suitable for reading in child; In product development, it finds out the huge consumer's common heart to form --The child does not like having a meal, has typed " drink Wahaha, it is fragrant that have a meal " Advertisement,products win an immediate success,become much more popular the whole country.
Think of the calendar and say frankly, before entering firm platinum, oneself is like most consumers in guilt, do not have any concept to the tire. Think of the calendar to seem in the guilt, it is only a concept in a family property to replace. To consumer, hope, buy the appropriate products with price that suit in appropriate occasion only. The advantage replaced is that we do the thing that should be done in the city that should enter. The road conditions of the north, south, east and west of China are different, each person has one's own demands, one of the missions of the firm platinum is to want to let consumers know, other things are chosen besides fetus of former factory. For example someone like, step on the gas, first wife fetus belong to most the ABC of grade, perhaps it suit the need. And the function of replacing the fetus is here, give them more choices.
Science and technology is researched and developed Changeable marketing
"Be familiar with the road conditions of China, should meet China's special culture and national conditions too. " It shows, for this reason, it is strategic that firm platinum has been adopted from researching and developing to managing the omni-directional localization that the guilt thinks of the calendar. As entering the global tire enterprises of China at the latest, firm platinum not merely founds the factory in China, raise the price, invest against the tendency when financial crisis begins in the whole world, establish the Asian-Pacific technique center in China, this is the third research and development centre besides North America and European research and development centre of firm platinum. The Asian-Pacific technique center of firm platinum in Shanghai, become the important pillar that firm platinum global strategy technology researches and develops. Firm platinum research and development centre in China, main task new product development, make and tire design.
And with regarding middle-aged person over 40 years old as the main target consumer group on the North American market differently, firm platinum enter behind the China, trying to find out for some time and investigation, make a reservation in young people of 25-35 year old more target consumer, have adopted a series of flexible and changeable marketing tactics.
Thinking of the calendar in guilt says: "The internationalization is determined by the registered place of enterprises and industry's overall arrangement, but not the key meaning on the brand. The brand that and then internationalize, when they fell, should consider the native demand. Firm platinum, no matter how you propagate, it is the internationalized brand, but to Chinese consumer, they need reality, press close to the products of one's own life, but not a brand even more. "
BQ: Michelin, Goodyear, firm platinum have one's own factories now, what do you think of made in China?
G: Made in China does not represent cheap, we adopt Hi-Tech too, have global QC standard. And our products want sell the American-European market in other areas. We have dependability of products that enough capital guarantee us. In fact made in China, internal, price and products should suit the Chinese market, externally, the made in China industry should promote up after reaching certain stage.
BQ: Is there a generally acknowledged standard? Brand effect sanctified by usage such as Made in Japan 30 years ago in other words?
G: The economic educational circles have a wild goose to walk modes, it is the development in science and technology across boundaries that there is a mode of taking the lead. At present in Asia, Japan in primary importance, second of South Korea, China should in third. Ranking of car industry let I a surprised one modern - blow inferior, rank five already at present most during these years, but the first 5 common inside still brand to have China. It should transferred from made in China to China and created that China will surmount the Japan and Korea S., then just discuss brands, how about to go to pack it instead of only advertising.
The important links that it is in the future that environmental protection is developed continuously. So, it is just most important to discuss with environmental protection that students launch to the teenager. Recently, by China environmental protection department propagation and education centre and Nissan (China) Limited company ran investment jointly " The pure electric automobile of Nissan cup studies the contest " Can deepen the discussion once that the development strategy of the deposit is done to environmental protection.
This activity is directing firstly against the research contest of the pure electric automobile field at home, oriented towards the whole country in every large university, call strong-willed young man and Nissan Motor to fight shoulder to shoulder, devoted to establishing the car society of no emission together, share and promote the pure electric automobile in China's fast-developing solution each other. This contest proposition covers a lot of fields such as electric automobile, China's urban construction, Chinese life style and traffic environment of China, the expert evaluates and considers from many angles such as the innovative, feasibility and finishing quality of the scheme.
The relevant personnel of Nissan say: "' Nissan is green to plan 2010 ' to seek the environmental problem solution actively, among them reduce the carbon dioxide and is being discharged and being classified as the most important subject, will consume, control in competence that nature can be absorbed by car and environmental pressure and resource that business activity cause, determine as the ultimate goal. "
Beijing is modern the seventh anniversary, the tour activity that the modern heart of Beijing is happy welcomed 777 modern car owners in Beijing, the car chief commander personally witnesses the production process of one's own pet car in this activity. Beijing modern to manage under key strategy guide in quality, from get the upper hand of with pace in the past, sales volume and developing road that market strategy get the upper hand of, the new realm that change into getting the upper hand of with efficiency, quality gets the upper hand of, and has finished regarding market as the centre to the transition regarding consumer as the centre from this.
In the tour activity that the modern heart of Beijing is happy in seven years of modern China's true feelings of Beijing this time, except the modern car owner in Beijing visits the production base of one's own pet car --Modern chemical plant located in Shunyi of Beijing. Be also invited the beauty spot that visits National Great Theater,etc. and represents the style and features of new Beijing, experience different styles and features brought in ancient city of Beijing together.
The luxurious cars will all open up one's own show drawing room in the most flourishing location in the centre of the city on the basis of usual 4S shop's marketing mode, have, sell function, come out by Show brand mostly. Beijing is the important market of a luxurious car, it is luxurious brand Volvo that displays one of the most outstanding markets too, recently, the first advanced urban exhibition room in Beijing of the car of Volvo --Lie in exhibition room of bold Volvo of swallow of the south road SOHO residence of Beijing of new source and open ceremoniously. Volvo is devoted to making complete distributor's network, offers honourable services to luxurious car user in Beijing. Swallow SOHO residence of Beijing where exhibition room of bold Volvo lies in Yansha commercial circles that has the internationalized characteristics most, adjoin the Diplomatic District and three li and collect the shopping center, it is few advanced urban exhibition rooms in a luxurious car, the opening of it has indicated the car of Volvo is to the attention and confidence that further opens up of the market of Beijing.
With the lasting promotion of the preferential policy of the style under 1.6L, the little style may be said that " flushed with success " in 2009 ,Especially the good time by Ford is as the global compact car of a new generation of representatives, have obtained the great favors of media and consumer especially. A few days ago, " 2009 Chinese cars general comment rolls " sponsored by China major media car alliance Made known. Through the common assessment and consumer's online vote of 20 medias in China, new good time defeats heroes, honoured with " the best economy car of the year " Grand Prix --The 41st authoritative Grand Prix reaped in China in new good time.
As a global compact car, the good time of new Ford condensed the most remarkable design in the world of Ford Motor and developed group and resource, the retailing amount in the whole country tops 6,000 at one blow in November, become 2009 on one of the most salable style the market of compact car.
A few days ago, by car, Shandong of Palestine, (China) then " 2009 bar stupid ecological protection awards then " of limited company run-up The awards ceremony is held in Beijing. 14 outstanding environmental protection group and 38 outstanding environmental protection personage that choose in the whole country award into " 2009 ecological protection award, Shandong of bar, then " respectively Collective sum personal reward.
2008, the car of Shandong of Palestine (China) then Limited company and State Forestry Bureau Wildlife Conservation Society set up " ecological protection fund, Shandong of bar, then " together Set up " the bar stupid ecological protection award then " In order to cite and reward to those groups and individuals making the outstanding contributions in China's ecological protection. 2009, Palestine Shandong continue, provide funds of, 1 million used in " ecological protection fund, Shandong of bar, then " then Operation and " whether it is then reward Palestine Lu ecological protection " Assessment. Meanwhile, for popularize environmental protection idea further, Palestine Shandong hold two station " ecological troops of environmental protection, Shandong of Palestine, then " also then ,Organize the car owner to finish to " nature reserve of eye mountain of day of Zhejiang " Sum " pitches dragon's nature reserve in Heilongjiang " Two investigation and visit of protection zone.
Recently, Chrysler introduces 2010 sections of cool and majestic Dodge formally. This style " all can step the circle SUV " There is a beautiful bright appearance of city SUV and solid and inherent, possess the flexible space of MPV and experience comfortably, a match for the fuel economy of the car at the same time. 2010 Dodge are cool and majestic while upgrading in quality the price does not change, instruct the price it is still 299,900 yuan.
Dodge has coolly and majestically " All can step the circle " Ability, can meet the current consumer's taste to stylized SUV model. Its 182 millimetres is just between SUV and MPV from the interval of ground, has already guaranteed the cool and majestic good passing, ensure vehicle in pass curved going stability under the state at a high speed.
In addition, Dodge carries a displacement 2.7 liters of DOHC (each puts the camshaft) coolly and majestically V 6 jar engine, it transfer to at 5500 /speed of dividing when reach by maximum power of 136 kilowatts,display on cars at the same level in performance by leading positioning, extremely rich to control fun. An organic whole change speed systematic since with 6 speed hand of match it, state offer enormous torsion export and raise speed stage fast and quick smooth-going lasting in low-speed not merely, bring excellent fuel economy even more. Its comprehensive operating mode oil consumption of city is one hundred kilometers and 10.3 liters, suburban operating mode oil consumption in the expressway is only one hundred kilometers and 7.6 liters, it is lower than a lot of cars with displacement!
"made in China" Take the road to technological innovation
" made in China" Gradual emergence due to technological innovation impetus; " made in China" If want to become in the future " The world manufacturing center " Must depend on the technological innovation, the technological innovation will be an ultimate advantage. In the face of the fierce market competition, the competition pressure that Chinese enterprises face mainly comes from the deficiency of one's own input of research and development.
Trans-corporation account for, include 5% generally or high fund of proportion put into and research and develop having. And Chinese enterprises can reach this international standard, as rare as phoenix feathers and unicorn's horn. In the innovative respect, the disparity between Chinese enterprises and American-European enterprises is being still widened constantly.
Nowadays, the so-called comparative advantage of the Chinese processing and manufacturing industry is being entered outside the country of China day by day the enterprise, surrounding countries, Latin American countries imitate, rely on resources cost comparative advantages such as labor cost, raw materials cost,etc. to be already unable to earn the future for Chinese enterprise simply. If " made in China " Still stay on the simple processing aspect of sticking to the card etc., is satisfied with creating 1%-2% of the profits for oneself, China will become the minimum end of the global industry's value chain at last, can only obtain the little small profits moistly, lose continued fast developing ability.
Only rely on the technological innovation to improve " made in China " Competitiveness, "made in China " Base of overcoming difficulties.
Have already fought for one seat in the international market for it in technological innovation of Haier, Chinese enterprise only input more technically, promote innovation ability soon, improve the scientific and technological content of the products, improve product quality, this will concern the survival and development of the made in China industry directly, concern " made in China " It live in in globalization the industry key position when the value is in the roller chain.
It is not merely the things with science and technology nature that technology is created newly, should include the characteristic of cultural attribute inclusive, the wide stationery is respected and chosen local culture habits and acquired characteristics and local conditions and customs while passing the cultural industry on, combine one's own advantage of made in China, create and belong to the national, world culture brand.
The technological innovation can be given " made in China " What is brought? It is advanced manufacture culture at first, including manufacturing technology and manufacturing process, and it make apparatus,etc.,secondly bring advanced manufacture products also and manufacturing company of name, this will be a revolutionary change.
Trans-corporation account for, include 5% generally or high fund of proportion put into and research and develop having. And Chinese enterprises can reach this international standard, as rare as phoenix feathers and unicorn's horn. In the innovative respect, the disparity between Chinese enterprises and American-European enterprises is being still widened constantly.
Nowadays, the so-called comparative advantage of the Chinese processing and manufacturing industry is being entered outside the country of China day by day the enterprise, surrounding countries, Latin American countries imitate, rely on resources cost comparative advantages such as labor cost, raw materials cost,etc. to be already unable to earn the future for Chinese enterprise simply. If " made in China " Still stay on the simple processing aspect of sticking to the card etc., is satisfied with creating 1%-2% of the profits for oneself, China will become the minimum end of the global industry's value chain at last, can only obtain the little small profits moistly, lose continued fast developing ability.
Only rely on the technological innovation to improve " made in China " Competitiveness, "made in China " Base of overcoming difficulties.
Have already fought for one seat in the international market for it in technological innovation of Haier, Chinese enterprise only input more technically, promote innovation ability soon, improve the scientific and technological content of the products, improve product quality, this will concern the survival and development of the made in China industry directly, concern " made in China " It live in in globalization the industry key position when the value is in the roller chain.
It is not merely the things with science and technology nature that technology is created newly, should include the characteristic of cultural attribute inclusive, the wide stationery is respected and chosen local culture habits and acquired characteristics and local conditions and customs while passing the cultural industry on, combine one's own advantage of made in China, create and belong to the national, world culture brand.
The technological innovation can be given " made in China " What is brought? It is advanced manufacture culture at first, including manufacturing technology and manufacturing process, and it make apparatus,etc.,secondly bring advanced manufacture products also and manufacturing company of name, this will be a revolutionary change.
Wednesday, June 9, 2010
Made in China makes the whole world love and hate
China relies on domestic a large amount of cheap labour to lower costs, a short period of 20 gets" the world factory " Status,it let familiar with by " Made in china " too This label.
But the whole world has been undoubtedly liking and hating Made in China all the time. Foreign consumers like buying Made in China at cheap price, is afraid again quality safety is difficult to guarantee; The alien merchant likes wrapping up the products to China, because can amount to three to 40% of the cost at least sparingly in this way, but the government has been constructing to importing Made in China with the trade barrier all the time, is criticizing China and exporting the product cost too low constantly and is suspected of dumping.
In the constant dispute, Made in China has already permeated through the life of global consumer. 7 major kinds of goods Made in China output rank first in the whole world, 70% of the toys in the world, 50% of the telephones, shoes, more than 1/3 color TV, case and bag,etc. produce in China, foreigner say "no " to Made in China, another side say, refuse Made in China, I'm afraid we even clothes dressing no too!
However, Made in China is not yet enough to make Chinese proud. The true features of Made in China are depending on " Exploit " The workforce comes to lower costs, but lack right of technological words in fact, the industry chain is incomplete, large but not strong. Perhaps only let Made in China go on China to create, Chinese goods could lack some criticism in the world, more applause.
But the whole world has been undoubtedly liking and hating Made in China all the time. Foreign consumers like buying Made in China at cheap price, is afraid again quality safety is difficult to guarantee; The alien merchant likes wrapping up the products to China, because can amount to three to 40% of the cost at least sparingly in this way, but the government has been constructing to importing Made in China with the trade barrier all the time, is criticizing China and exporting the product cost too low constantly and is suspected of dumping.
In the constant dispute, Made in China has already permeated through the life of global consumer. 7 major kinds of goods Made in China output rank first in the whole world, 70% of the toys in the world, 50% of the telephones, shoes, more than 1/3 color TV, case and bag,etc. produce in China, foreigner say "no " to Made in China, another side say, refuse Made in China, I'm afraid we even clothes dressing no too!
However, Made in China is not yet enough to make Chinese proud. The true features of Made in China are depending on " Exploit " The workforce comes to lower costs, but lack right of technological words in fact, the industry chain is incomplete, large but not strong. Perhaps only let Made in China go on China to create, Chinese goods could lack some criticism in the world, more applause.
Three respects reflect Made in China industry's advantage
"Made in China industry especially join WTO, have obtained very great development in production capacity after reform and opening-up. Made in China industry advantage mainly reflects in these three respects of high-quality and low-cost workforce, strong related ability of equipment, strong consumer market. " Research association deputy chairman of Chinese World Trade Organization Wang QinHua expresses while accepting China's economic net special visit today.
Wang QinHua says, the first advantage of the Made in China industry is a workforce cheap, but will add an adjective to low-priced in the front, i.e. quality is higher. We reflect labor cost in two aspects. First, our workforce's quality is higher. Second, the cost is lower. The two have added up and just formed the comprehensive cost of a workforce. She explains, you spend the same money hiring a person, but he can only finish work load of half in one day for example, spend the same money hiring a person with you, this is different after finishing the work excessly. This industrious and eager to learn, can bear hardships with the Chinese, the very outstanding quality can not be separated. Thus the comprehensive cost of the workforce is really an advantage, but this is not the only one.
Another advantage of Made in China industry is that the related ability is stronger, this is mainly because industry's overall arrangement covered a lot of fields in the past in our country. For example a notebook computer produces in China, the ones that needs are advanced chips, have mouse, plug, outer cover simply, any product all need key part and form a complete set, even pack and print. These are quite strong in China's related ability, so this has attracted a lot of foreign corporations to come to China to make the investment, it can find they raw materials since the upper reaches, in the middle of product, production packaging for low reaches, this very important to one industry, because one industry produce in first place alone while being impossible. For example the car, visits and contacts very close enterprises from head to foot, there are tires on the car, there are electronic products, so need a country to have very strong industrial classes, possess related ability.
The third advantage embodies in the enormous market of China, this is a very potential consumer market. To industrial production, close to market being an advantage too, because we are a part of the world market too. Such enormous market is a very good foundation of Made in China development too. So, the advantage of Made in China can't be come down to cheap labour briefly, this is not probably overall.
Wang QinHua says, the first advantage of the Made in China industry is a workforce cheap, but will add an adjective to low-priced in the front, i.e. quality is higher. We reflect labor cost in two aspects. First, our workforce's quality is higher. Second, the cost is lower. The two have added up and just formed the comprehensive cost of a workforce. She explains, you spend the same money hiring a person, but he can only finish work load of half in one day for example, spend the same money hiring a person with you, this is different after finishing the work excessly. This industrious and eager to learn, can bear hardships with the Chinese, the very outstanding quality can not be separated. Thus the comprehensive cost of the workforce is really an advantage, but this is not the only one.
Another advantage of Made in China industry is that the related ability is stronger, this is mainly because industry's overall arrangement covered a lot of fields in the past in our country. For example a notebook computer produces in China, the ones that needs are advanced chips, have mouse, plug, outer cover simply, any product all need key part and form a complete set, even pack and print. These are quite strong in China's related ability, so this has attracted a lot of foreign corporations to come to China to make the investment, it can find they raw materials since the upper reaches, in the middle of product, production packaging for low reaches, this very important to one industry, because one industry produce in first place alone while being impossible. For example the car, visits and contacts very close enterprises from head to foot, there are tires on the car, there are electronic products, so need a country to have very strong industrial classes, possess related ability.
The third advantage embodies in the enormous market of China, this is a very potential consumer market. To industrial production, close to market being an advantage too, because we are a part of the world market too. Such enormous market is a very good foundation of Made in China development too. So, the advantage of Made in China can't be come down to cheap labour briefly, this is not probably overall.
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